Ford Taurus -- 2010 model
Ford Motor Co. is taking the next-generation Taurus sedan upscale. The re-engineered and restyled 2010 Taurus is Ford's attempt to recapture relevance for the storied Taurus line. Ford revived the nameplate in early 2007 by renaming the Ford Five Hundred sedan. The previous Taurus was dropped in 2006 after becoming a rental car mainstay. But the Five Hundred-turned-Taurus failed to jump-start sales. Ford sold 52,667 in 2008, a far cry from the nameplate's days as the best-selling car in America. In late 2006, product planners at Ford sent the 2010 Taurus project back to the drawing board with orders to improve design, quality and craftsmanship. The resulting car, slated to go on sale this summer, is packed with luxury, safety and technology features such as steering-wheel paddle shifters, heated-and-cooled seats and adaptive cruise control with collision warning.
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