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| BMW 7 Series BMW wants its 7 series to become the world's top-selling upper-premium sedan, so it will target Mercedes-Benz S-class customers when the fifth generation 7 series goes on sale starting in Europe in November. "We are deliberating aiming at conquest sales," Philipp von Sahr, BMW's head of sales for Germany, told Automobilwoche, Automotive News Europe's sister publication. Last year, the 7 series was No. 3 in the upper-premium, segment with global sales of 44,421 compared to S-class sales of 85,000 and 71,760 sales of the Lexus LS. To attract new customers, BMW is offering lots of new technology on the car, including an eight-speed transmission, four-wheel steering, in-car Internet access, and a night-vision feature that warns drivers of people near the roadway. The new 7 series has a smoother, more elegant look than the current model. Critics said the current car's flame surfacing exterior design was ugly, although many other carmakers are copying it. BMW will introduce mild and full hybrid versions of the 7 series. |
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