Dave Guilford

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Recent articles
Cox's Schwartz urges 3 dealer changes
5:15 pm U.S. ET | March 31
Sandy Schwartz has been campaigning this year with a stump speech that drives home a simple message: Dealers have to change the way they do business, and today's good tim ...

Can these cars fuel brand comebacks?
10:15 am U.S. ET | March 31
Every vehicle that rolls out this week at the New York auto show represents a high-stakes bet. Hundreds of millions of dollars, years of work. But some vehicles have even ...

Toyota aims to cut price of fuel cell vehicle
12:01 am U.S. ET | March 9
Toyota may have a $57,500 price tag on its Mirai fuel cell electric vehicle when it goes on sale late this year in the U.S., but it is pressing for a much lower future pr ...

Sergio speaks -- about Toledo, Ferrari and self-driving cars
12:01 am U.S. ET | March 9
In a wide-ranging discussion at the Geneva auto show, Fiat Chrysler Automobiles CEO Sergio Marchionne confirmed that the automaker is mulling a proposal from Toledo, Ohio ...

Mitsubishi profit keys: Trucks, crossovers, EVs
12:01 am U.S. ET | March 9
Mitsubishi Motors Corp. has rebounded from financial trouble to profitability. The secret, says President Tetsuro Aikawa, is a focus on a few profitable segments: light t ...

Ford's Odell, Farley inherit each other's challenges in new roles
12:01 am U.S. ET | March 8
When you talk to Ford Motor Co.'s "trading places" executives, Stephen Odell and Jim Farley, it's clear: They have inherited each other's challenges. And it's hard to say ...

Wow, Geneva gives the industry a jolt
12:01 am U.S. ET | March 7
This year's Geneva auto show was a display case of wild contradictions -- an industry barreling headlong into a future of extreme performance capabilities, pressing envir ...

America, land of big spaces, spurs Hyundai Tucson redesign
12:01 am U.S. ET | March 4 | UPDATED: 3/4/15 12:42 pm ET - adds details
How do you design a crossover with a name evoking the old West -- that cowboy, cactus, rugged desert terrain ethos? ...

Ford, Farley hope for success in U.S.-Russian diplomacy
12:01 am U.S. ET | March 3
Jim Farley, newly installed as head of Ford of Europe, on Monday vowed that the money-losing unit is “going to make progress in spite of the headwinds.” ...

Ford, Farley hope for success in U.S.-Russian diplomacy
8:36 pm U.S. ET | March 2
Jim Farley, newly installed as head of Ford of Europe, on Monday vowed that the loss-making unit is “going to make progress in spite of the headwinds.” ...

Russia, weak euro form backdrop for Geneva show
12:28 pm U.S. ET | March 2
Automakers usually don’t overreact to international tensions and currency fluctuations. That’s why the comments coming from auto execs on the verge of the Gen ...

F-150 a winner? Too soon to tell
12:01 am U.S. ET | Feb. 7
Everybody wants to know if the launch of Ford's 2015 F-150 pickup is a success, and for good reason. In the auto industry, the rollout is high drama, indeed. ...

M-B pushes dealers to lift customer experience
12:01 am U.S. ET | Feb. 2
Mercedes-Benz USA CEO Steve Cannon says the brand plans to prod dealers to improve sales processes even though Mercedes scored the top luxury-brand ranking on J.D. ...

Volvo and the 'sweet hereafter'
12:59 pm U.S. ET | Jan. 30
Excruciatingly long product lead times have always challenged automakers, who have to figure out what will sell four or five years hence. ...

Money's cheap, so here come the store upgrades
9:30 am U.S. ET | Jan. 24 | UPDATED: 1/28/15 10:33 am ET - Corrected
One of the better indicators of the health of a business is its willingness -- and ability -- to make capital expenditures. By that measure, auto retailers are doing well ...

Mercedes to send U.S. dealers greater share of global output
4:00 pm U.S. ET | Jan. 24
Mercedes-Benz dealers will receive a greater share of the brand’s global production this year after experiencing tight supplies in 2014, U.S. chief Steve Cannon sai ...

Missing in action
5:29 pm U.S. ET | Jan. 23

The big story at the Ford display is what's not on the stand. Last year, a big display on how to outfit a body shop to repair the aluminum bodied F-150 was fr ...

Navigating the great digital divide
3:30 pm U.S. ET | Jan. 23
Among the devotion to all things digital and data-driven in San Francisco, there are still some qualms over how today's shoppers want to kick the tires and take delivery ...

Volvo appoints another U.S. chief amid sales decline
12:15 am U.S. ET | Jan. 21 | UPDATED: 1/21/15 12:51 pm ET - adds interim product boss
Volvo is reshuffling its North American management, moving CEO Tony Nicolosi to head of its finance company for the Americas and bringing global corporate product strateg ...

Nicolosi returns to Volvo Financial with broader duties
9:00 am U.S. ET | Jan. 21
Tony Nicolosi has been named president of Volvo Cars Financial Services of the Americas, 16 months after he became CEO of Volvo Cars of North America. ...

Volt led the way for today's plug-in hybrids
7:57 pm U.S. ET | Jan. 7
General Motors' Chevrolet Volt team will no doubt be slammed during the Detroit auto show press days next week. ...

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