Bradford Wernle

Ford Reporter

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Phone: 313-446-0374
E-Mail: bwernle@crain.com

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Recent articles
New 2015 Lincoln MKC ads star Matthew McConaughey
8:00 am U.S. ET | Aug. 21 | UPDATED: 8/21/14 10:17 am ET - adds McConaughey video
Lincoln has signed a multiyear endorsement contract with Oscar-winning actor Matthew McConaughey that will begin in September with a series of spots promoting the 2015 MK ...


Ford begins testing first right-hand-drive Mustang
3:45 pm U.S. ET | Aug. 18
Ford has begun testing the first prototype of the right-hand-drive Mustang pony car. ...


Ford unveils a seamless plan for 2015 F-150
12:01 am U.S. ET | Aug. 18
Ford Motor Co. last week demonstrated its “seamless sliding rear window” feature developed by Canadian supplier Magna International Inc. for the new 2015 Ford ...


Lincoln: New boss, new market, new hope
12:01 am U.S. ET | Aug. 18
Lincoln is showing signs of life as Ford Motor Co.'s reinvention of Lincoln gains momentum. ...


Ford puts fresh spins on its classics
12:01 am U.S. ET | Aug. 18
Ford is returning to its roots with redesigned versions of two crucial home-market mainstays: the F-150 and the Mustang pony car. ...


Ford's big launch year includes 2 icons
12:01 am U.S. ET | Aug. 18
The company is in the midst of its most prolific launch year in history, and much of the action is coming in the second half of this year. ...


Ford demonstrates Magna's seamless rear window on new F-150
4:04 pm U.S. ET | Aug. 13 | UPDATED: 8/14/14 9:49 am ET - adds photo
Ford today demonstrated its “seamless sliding rear window” feature developed by Canadian supplier Magna International for the new 2015 Ford F-150 pickups. ...


Ford probes fire that destroyed pickup during testing
12:36 pm U.S. ET | Aug. 4
Ford is studying a fire that destroyed a pickup truck during recent testing in California. According to a spy photographer, the truck, heavily clad in black vinyl, is an ...


Lincoln seeks styling edge with MKC liftgate
12:01 am U.S. ET | Aug. 4
The wraparound liftgate on the 2015 Lincoln MKC is unlike those on most crossovers. ...


Higher incentives lift Ford cars, trucks
1:55 pm U.S. ET | Aug. 1
Strong retail sales and bigger incentives helped lift Ford's July volume 10 percent from a year ago to its best July performance in eight years. Ford sold 211,467 vehicle ...


Global product expert in Lincoln driver's seat
12:01 am U.S. ET | July 28 | UPDATED: 7/29/14 2:56 pm ET - adds correction
Ford CEO Mark Fields, in his first major personnel move since taking over, announced Kumar Galhotra's appointment last week among several changes in Ford's product develo ...


GM, Ford financials could veer in 2nd half
12:01 am U.S. ET | July 28
While General Motors' second-quarter profits were hammered by the costs of its massive recall, across town Ford Motor Co. reported a robust profit bolstered by a record s ...


Scheele wasn't too big to solve a paint problem
12:01 am U.S. ET | July 28
Former Ford Motor Co. President Nick Scheele, who died this month at age 70, left warm memories throughout the auto industry. ...


Ford Q2 earnings rise on N.A. record, first European profit in 3 years
6:45 am U.S. ET | July 24 | UPDATED: 7/24/14 4:23 pm ET - adds stock close
Ford posted a second-quarter pretax profit of $2.6 billion, bolstered by a record performance in North America and its first quarterly profit in Europe in three years. ...


Ford taps top engineer to lead Lincoln
11:52 am U.S. ET | July 22 | UPDATED: 7/22/14 3:11 pm ET - adds details, links
In his first round of major personnel moves as Ford CEO, Mark Fields appointed the company's top engineer to lead Lincoln worldwide, replacing Jim Farley. ...


Gobsmacked by Nick Scheele's kindness
5:34 pm U.S. ET | July 21
I'll never forget the day Nick Scheele helped me clean the fresh paint off my suit. ...


Why refresh Expedition? For Texans, Saudis
12:01 am U.S. ET | July 21
The Ford Expedition, the last full-sized, truck-based, body-on-frame SUV in Ford's lineup, is getting a new look, a new engine and a load of new technology for the 2015 m ...


Ford, Ram escalate towing war
12:01 am U.S. ET | July 21
Ford launched a salvo in the escalating heavy-duty pickup towing rivalry last week. And Ram promptly fired right back. ...


'15 Ford Mustang V-8 to pump out 435 hp
1:47 pm U.S. ET | July 17 | UPDATED: 7/17/14 10:34 pm ET - corrected
The 5.0-liter V-8 engine in the 2015 Ford Mustang will crank out 435 hp, up from 420 hp, and provide torque of 400 pounds-feet, up from 390 on the current model, the comp ...


Ford to tout new F-450 towing capacity, hp, torque as best in class
12:29 pm U.S. ET | July 16
In new spots appearing this fall, Ford will claim that the heavy-duty F-450 is capable of a best-in-class towing capacity of 31,200 pounds, an increase of 6,500 pounds ov ...


Courting consumers, moving 'smelly tires'
12:01 am U.S. ET | July 14
For customers and employees alike, the change in culture over the past few years at Bozard Ford-Lincoln in St. Augustine, Fla., has been like a breath of fresh air. ...


Now Mark FIelds knows how Gene Bartow felt
12:01 am U.S. ET | July 14
What do Gene Bartow, David Moyes, Tim Cook and Harry Truman have in common with new Ford CEO Mark Fields? ...


Ford's Vignale Europe-bound, not Lincoln
12:01 am U.S. ET | July 14
Ford Motor Co. has no plans to introduce Lincoln in Europe, but will offer its upscale Vignale trim level on Ford brand vehicles, Ford of Europe President Stephen Odell s ...


Auto repair conference to focus on next F-150
12:01 am U.S. ET | July 14
Starting at the end of this month, the 2015 aluminum-bodied Ford F-150 pickup will take center stage at the nation's biggest annual collision repair industry gathering in ...


Ford creates Mulally engineering scholarship
3:04 pm U.S. ET | July 10
Ford is creating a $1 million scholarship program for engineering students in honor of former CEO Alan Mulally. ...


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