Bradford Wernle

Ford Reporter

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Phone: 313-446-0374
E-Mail: bwernle@crain.com

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Recent articles
2015 Mustang's interior design inspired by airplane cockpits
12:01 am U.S. ET | Sept. 29
Interiors have never been one of the Ford Mustang’s selling points over the years. That’s about to change with the airplane-inspired cockpits in the 2015 mode ...


Ford brings new F-150 to dealers, consumers for test drives
12:30 am U.S. ET | Sept. 29 | UPDATED: 9/29/14 8:39 am ET -- Correction
Ford is demonstrating the capabilities of its redesigned, aluminum-bodied 2015 F-150 pickup to dealership sales personnel and consumers. ...


A sleek, supple, sophisticated Mustang
12:01 am U.S. ET | Sept. 29
The 2015 Ford Mustang arrives in dealerships next month as the most ballyhooed car of the year. ...


Transit PTV: Ford's fresh take on the paddy wagon
12:01 am U.S. ET | Sept. 29
Don't expect much in the way of in-car entertainment in the newest version of Ford's 2015 Transit full-size van. That's because the purpose is incarceration. ...


Ford goes Hollywood at virtual reality studio
12:01 am U.S. ET | Sept. 29
Studio 2000X, Ford's virtual reality design house where Disney-style technology meets the car industry, is used to build advanced renderings of vehicle designs to show to ...


Ford interiors boss is driven to end distraction
12:01 am U.S. ET | Sept. 28
J Mays, retired Ford global design chief, recruited Amko Leenarts in 2012 as a strategy director, and Leenarts quickly stepped up to the top global interiors job in 2013. ...


Ford recalls 850,000 vehicles for glitch affecting airbags, seat belts
10:56 am U.S. ET | Sept. 26
Ford is recalling 850,050 2013 and 2014 vehicles for an electrical flaw that could cause airbags and seat belt pretensioners to malfunction in the event of a crash. ...


Ford schools dealers on high-tech 2015 Mustang
12:01 am U.S. ET | Sept. 20
Ford is concentrating on the 2.3-liter engine and other high-tech features in intensive training sessions designed to educate dealership salespeople. ...


2015 Mustang is a hit on LA streets
11:50 am U.S. ET | Sept. 19
No sooner had we left our hotel and hit the streets in West Hollywood when we began to notice people noticing us. ...


Ford seeks younger Mustang buyers with tech features
12:44 pm U.S. ET | Sept. 17 | UPDATED: 9/18/14 10:08 am ET - adds correction
The 2015 Ford Mustang arrives in dealerships next month as Ford's most technology-laden pony car yet. The fastback model will arrive first, followed by the convertible la ...


New Navigator rolls up to challenge Escalade
12:01 am U.S. ET | Sept. 13 | UPDATED: 9/15/14 11:32 am ET - correction
The new Navigator's role is to reclaim a piece of a segment Lincoln pioneered in the 1990s and then ceded to the Cadillac Escalade. ...


Ad campaign for redesigned Lincoln Navigator starts next month
12:46 pm U.S. ET | Sept. 10 | UPDATED: 9/10/14 2:46 pm ET -- correction
Next month, Lincoln will kick off its first significant marketing campaign for the Lincoln Navigator since 2007, brand executives said at a press event here. ...


Getting the new F-150 up and running won't be easy
12:01 am U.S. ET | Sept. 8
By converting its best-selling F-150 pickup from a steel body to aluminum, Ford is replacing the tried-and-true spot-welding process with a far more complex technique tha ...


Bill Ford touts automakers working with small tech startups
10:54 am U.S. ET | Sept. 8 | UPDATED: 9/8/14 11:34 am ET - adds coverage
As the world evolves toward a radically altered transportation network with autonomous cars, ride-sharing services and electrified vehicles, traditional automakers need t ...


Lincoln has high aspirations for football season's 2015 MKC campaign
12:01 am U.S. ET | Sept. 4 | UPDATED: 9/4/14 7:04 am ET - adds link
The ad campaign for the 2015 Lincoln MKC launches this weekend on major college and professional football games and will run at least through next April, substantially lo ...


Ford F-Series sales slow prior to changeover
12:00 pm U.S. ET | Sept. 3
With Ford beginning the prolonged shutdown and changeover to the 2015 aluminum F-150, the company's F-series sales dropped 4 percent to 68,109 units in August. ...


Ford, Nokia test map tech that makes it easy to be green
12:01 am U.S. ET | Aug. 31 | UPDATED: 9/2/14 1:19 pm ET - adds correction
Ford and a unit Finnish technology giant Nokia are developing a system that automatically manages the energy efficiency of a plug-in hybrid vehicle as it travels through ...


Mustang and Coors -- scarcity made fans want them more
4:33 pm U.S. ET | Aug. 29
Because Ford didn't make the Mustang with right-hand drive, the truly dedicated around the world could localize their cars only by using expensive right-hand-drive conver ...


Ford launches '15 Mustang output in Michigan
12:01 am U.S. ET | Aug. 28 | UPDATED: 8/28/14 1:15 pm ET - adds details
Ford officially launched production of the redesigned Mustang at its Flat Rock Assembly Plant in Flat Rock, Mich. With the 2015 model, Ford is making the Mustang to suit ...


Matthew McConaughey will invite viewers to meet the Lincoln MKC
12:01 am U.S. ET | Aug. 25
Matthew McConaughey is collaborating with Ford's luxury brand to promote a very different kind of Lincoln: The 2015 MKC compact crossover. ...


Special-order '15 F-150s to arrive in February
12:01 am U.S. ET | Aug. 25
Ford's 3,000 U.S. ...


Ford preps right-hand-drive version of 2015 Mustang
12:01 am U.S. ET | Aug. 25
That's a 2015 Ford Mustang with the steering wheel on the right. ...


Some 2015 Ford F-150 buyers will have to wait until next year
3:32 pm U.S. ET | Aug. 22
Some retail and all fleet customers who order their 2015 F-150s early won't see their trucks until February. ...


New 2015 Lincoln MKC ads star Matthew McConaughey
8:00 am U.S. ET | Aug. 21 | UPDATED: 8/21/14 10:17 am ET - adds McConaughey video
Lincoln has signed a multiyear endorsement contract with Oscar-winning actor Matthew McConaughey that will begin in September with a series of spots promoting the 2015 MK ...


Ford begins testing first right-hand-drive Mustang
3:45 pm U.S. ET | Aug. 18
Ford has begun testing the first prototype of the right-hand-drive Mustang pony car. ...


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