Bradford Wernle

Ford Reporter

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
Follow: Bradford Wernle RSS feed
Phone: 313-446-0374
E-Mail: bwernle@crain.com

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Recent articles
Lincoln's China startup plans 20 stores by 2015
12:01 am U.S. ET | April 21
China is giving the 97-year-old Lincoln luxury brand a new lease on life. In a series of events last week, Lincoln launched a sleek new concept vehicle and a new retail v ...


MKX Concept marks Lincoln's first overseas vehicle debut
12:01 am U.S. ET | April 20 | UPDATED: 4/20/14 1:40 pm ET -- replaced photograph
Ford's Lincoln, rooted as an American brand by its name and presidential limousines, took a step toward becoming global today by unveiling a car in China. ...


Lincoln maps out China strategy, sees learning lab for world
5:00 am U.S. ET | April 17 | UPDATED: 4/17/14 11:30 am ET - adds photo gallery
Lincoln set up a showcase called The Lincoln Space in a busy pedestrian area of central Beijing today to outline its strategy for entering the world's largest auto market ...


Ford honors the past, launches new pony for a shifting market
12:01 am U.S. ET | April 13
The golden shine from the Mustang's spectacular launch in 1964 has long since faded. ...


The pony car's first dream team
8:54 am U.S. ET | April 11
A look at the men who came together to envision, design, build and market one of the most successful cars in automotive history. ...


How Ford's pony car survived a brush with death
12:01 am U.S. ET | April 11
A 1987 issue of AutoWeek magazine featured a shocking cover story that revealed Ford's plans to build the 1989 Mustang on a Mazda front-wheel-drive platform. Howls ...


The pony car was all about personalization -- 'do your own thing'
12:01 am U.S. ET | April 11
Try to think about the Ford Mustang from a rational perspective, and its phenomenal early success just doesn't compute. The Mustang was a two-door, sporty car, the very d ...


Henry Ford III
12:01 am U.S. ET | April 7
Age: 33

Title: Lincoln area manager, West Market Area ...



Minyang Jiang
12:01 am U.S. ET | April 7
Age: 29

Title: Brand manager for the Transit, Transit Connect and E series, Ford Motor Co.

Big break: Joinin ...



Julius Marchwicki
12:01 am U.S. ET | April 7
Age: 31

Title: Global product manager for Sync AppLink, Ford Motor Co. ...



Kemal Curic
12:01 am U.S. ET | April 7
:Age 35

Title: Lead exterior designer, 2015 Ford Mustang

Big break: Getting a chance to submit a drawing for ...



Lee Jelenic
12:01 am U.S. ET | April 7
Age: 34

Title: Lincoln marketing manager

Big break: Working for John Felice ...



Adam Phelps
12:01 am U.S. ET | April 7
Age: 38

Title: Senior purchasing manager, Ford Motor Co. ...



Ford advances 3% after 'strong' finish
2:18 pm U.S. ET | April 1
Ford Motor sales ticked up 3 percent in March, spurred by a strong second half of the month, particularly from the company's two biggest sellers: the F-series pickup and ...


Tech courses in service bays supply talent
12:01 am U.S. ET | March 31
Cam Clark knows he can recruit veteran service repair technicians from outside to work in his Airdrie, Alberta, Ford dealership. But he can never be sure what work habits ...


Transit family will replace long-popular E-series vans
12:01 am U.S. ET | March 3 | UPDATED: 3/19/14 1:57 pm ET - corrected
The Transit van family represents a change for Ford almost as significant as the shift from steel to aluminum in the F-150. ...


Large Ford stores say cost of aluminum body shop will surpass $70,000
12:01 am U.S. ET | March 3 | UPDATED: 3/19/14 10:17 am ET -- correction
Michigan Ford dealer Ed Jolliffe has been calculating the cost of getting his body shop ready for the 2015 aluminum F-150 pickup, and finds the numbers sobering. ...


The little brother: A reimagined not-quite-minivan
12:01 am U.S. ET | March 3 | UPDATED: 3/4/14 2:58 pm ET - corrected
Whatever you call the Transit Connect Wagon, it sure looks like a minivan. ...


Ford polishes Mustang convertible to rival Europe's best
Feb. 27, 2014 06:01 CET
Ford has completely redesigned the softtop on its new Mustang as the automaker prepares to take on Audi, Mercedes and BMW convertibles in global markets including Europe. ...


Ford polishes Mustang convertible to rival Europe's best
6:48 pm U.S. ET | Feb. 26
The top on the 2015 Ford Mustang convertible will open in 7 to 10 seconds, roughly twice as fast as the 2014 Mustang. ...


Expedition adds tech, top trim level
12:01 am U.S. ET | Feb. 24
The re-engineered 2015 Ford Expedition, which launches in the fall, gets high-tech features including the MyFord Touch infotainment system. ...


Ford raises incentives on Fusion to cut inventories
4:07 pm U.S. ET | Feb. 21
Ford has been raising incentives on the Fusion sedan to help clear out growing inventories, just months after it started building the car in a second North American plant ...


Expedition gets high-tech goodies
7:00 pm U.S. ET | Feb. 18
The re-engineered 2015 Ford Expedition, which goes on sale this fall, gets high-tech features including the MyFord Touch infotainment system, blind-spot detection and ele ...


Massive training campaign builds for aluminum F-150
12:01 am U.S. ET | Feb. 17
Thousands of collision repair technicians, insurance estimators, Ford field staffers and others will go to school in one of the biggest industry training programs ever. ...


Ford: Crossovers driving global growth
4:21 pm U.S. ET | Feb. 13
Though the F-150 full-sized pickup drives Ford Motor Co. ...


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