Vince Bond Jr.

Reporter and Community Editor

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Phone: 313-446-1653
E-Mail: vbond@crain.com
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Recent articles

Hellcats star in new Dodge image campaign

10:07 am U.S. ET | July 2
Dodge is launching an ad campaign this weekend starring the Hellcat trims of the Challenger and Charger, along with the Viper GTS. ...

Tech propels Kia to best-ever IQS finish

12:01 am U.S. ET | June 22
While automakers continue to frustrate customers with glitchy technology, has Kia cracked the code? The Korean brand led all other nonpremium marques in the 2015 J.D. ...

Kia rises in J.D. Power quality; Japanese fall below average

1:00 pm U.S. ET | June 17
Kia topped all other nonpremium brands in J.D. ...

10 mobility startups get ready for big leagues

12:01 am U.S. ET | June 15
Ten startups with inventions ranging from a car-sharing platform for classic and exotic cars to logistics software for truckers have converged in Detroit for the summer a ...

On Twitter, retail events and auto shows are marketing gold

12:01 am U.S. ET | June 12
New data show that retail events and auto shows are key drivers of consumer conversations on Twitter. ...

Dealer putting Mayweather's big-ticket Enzo back on the market

4:15 pm U.S. ET | June 11
A familiar guest is back at exotic-car dealership Fusion Luxury Motors. The rare 2003 Ferrari Enzo supercar that boxer Floyd Mayweather bought from the dealership in Janu ...

Dodge brothers return in a new set of ads

2:51 pm U.S. ET | June 10
Dodge is going back to its roots again in a new round of Dodge Brothers commercials, which launch this week. The four ads highlight the 2015 Dart, Durango and the Scat Pa ...

10 mobility startups get ready for big leagues at Detroit's Ford Field

3:43 pm U.S. ET | June 9
Ten startups with inventions ranging from a car-sharing platform for classic and exotic cars to logistics software for truckers have converged in Detroit for the summer a ...

Agency staff learned the ropes in the showroom

12:01 am U.S. ET | June 8
Preston Automotive Group bets it can help other dealerships improve their digital marketing. ...

FCA's Ralph Gilles on how a gamer car helps market SRT sub-brand to all ages

12:01 am U.S. ET | June 6
When video gamers are zooming along in the SRT Tomahawk Vision Gran Turismo virtual concept car this summer, they'll get a peek at the imaginations lurking within Fiat Ch ...

Consumer panel shares likes and dislikes about today's car tech

4:34 pm U.S. ET | June 4
It seems impossible to please everybody, but that's the challenge automakers face as consumer expectations for connected cars continue to rise. ...

Can you handle a 2,500-plus hp SRT? Video game will let you try

5:45 pm U.S. ET | June 2

DETROIT -- Fiat Chrysler has joined the parade of video game concept cars with the hulkish SRT Tomahawk Vision Gran Turismo.

...

How BMW saleswoman builds rapport, trust and her brand on social media

12:02 pm U.S. ET | May 22
The chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn't have to end when a salesperson hands over a business card. ...

Well-heeled houseguests experience Lincoln luxury

12:01 am U.S. ET | May 11
Lincoln Motor Co., to woo demanding luxury consumers, is offering getaways in finely decorated dwellings that showcase the high-end materials of its Black Label auto trim ...

The evolution of the Hellcat logo

2:53 pm U.S. ET | May 11

The Hellcat was never meant to be a tame kitty.

...

How Dodge stoked viral flame for Hellcats

UPDATED: 1:25 P.M. ET- Early sketches of Hellcat logo added
The 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. ...

Chevy seeks youthful audience with humor, surprises

12:01 am U.S. ET | May 10
Chevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting. ...

Inside the mind of Fiat Chrysler's marketing boss

12:01 am U.S. ET | May 9
Olivier Francois, Fiat Chrysler's chief marketing officer, sat down with Automotive News staffers to discuss the Chrysler brand's evolving message and his views on ...

He's sold Floyd Mayweather 39 cars and counting

12:01 am U.S. ET | May 4
Los Angeles exotic-car dealer Obi Okeke was sound asleep when his phone rang one morning at 3 a.m. last year. ...

He's sold boxing champ Floyd Mayweather 39 cars … and counting

2:45 pm U.S. ET | April 29
Obi Okeke has sold 39 cars to welterweight champ Mayweather, including a $3.2 million Ferarri Enzo and three Bugatti Veyrons that are worth $6.2 million combined. ...

Toyota's message to critics who, um, pooh-pooh fuel cells

3:40 pm U.S. ET | April 22
Tongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy. ...

How Hyundai's synchronized 'Message to Space' came together

10:41 am U.S. ET | April 21
Before Hyundai could send “A Message to Space,” it had to deal with a slew of hurdles on Earth. ...

Test Drive TV mobile app delivers official car videos to enthusiasts

2:32 pm U.S. ET | April 20
A new mobile video app that curates official Web videos posted by automakers on sites such as YouTube and organizes them into individual channels on the app is now live. ...

New Jeep Renegade ad campaign has an indie-rock youth vibe

8:00 am U.S. ET | April 17
In its new Renegade campaign, Jeep wanted up-and-coming artists to lay a soundtrack aimed at millennials instead of more established acts. ...

Honda manager says effective auto design stretches well beyond the vehicle

4:01 pm U.S. ET | April 15
The car is just one piece of the mobility pie that auto designers consider when pursuing new ideas, says Jason Wilbur, manager of Honda's Advanced Design Studio. ...
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