Vince Bond Jr.

Reporter and Community Editor

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Phone: 313-446-1653
E-Mail: vbond@crain.com
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Recent articles

How BMW saleswoman builds rapport, trust and her brand on social media

12:02 pm U.S. ET | May 22
The chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn't have to end when a salesperson hands over a business card. ...

The evolution of the Hellcat logo

2:53 pm U.S. ET | May 11

The Hellcat was never meant to be a tame kitty.

...

Well-heeled houseguests experience Lincoln luxury

12:01 am U.S. ET | May 11
Lincoln Motor Co., to woo demanding luxury consumers, is offering getaways in finely decorated dwellings that showcase the colors and high-end materials of its Black Labe ...

How Dodge stoked viral flame for Hellcats

UPDATED: 1:25 P.M. ET- Early sketches of Hellcat logo added
The 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. ...

Chevy seeks youthful audience with humor, surprises

12:01 am U.S. ET | May 10
Chevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting. ...

Inside the mind of Fiat Chrysler's marketing boss

12:01 am U.S. ET | May 9
Olivier Francois, Fiat Chrysler's chief marketing officer, sat down with Automotive News staffers to discuss the Chrysler brand's evolving message and his views on ...

He's sold Floyd Mayweather 39 cars and counting

12:01 am U.S. ET | May 4
Los Angeles exotic-car dealer Obi Okeke was sound asleep when his phone rang one morning at 3 a.m. last year. ...

He's sold boxing champ Floyd Mayweather 39 cars … and counting

2:45 pm U.S. ET | April 29
Obi Okeke has sold 39 cars to welterweight champ Mayweather, including a $3.2 million Ferarri Enzo and three Bugatti Veyrons that are worth $6.2 million combined. ...

Toyota's message to critics who, um, pooh-pooh fuel cells

3:40 pm U.S. ET | April 22
Tongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy. ...

How Hyundai's synchronized 'Message to Space' came together

10:41 am U.S. ET | April 21
Before Hyundai could send “A Message to Space,” it had to deal with a slew of hurdles on Earth. ...

Test Drive TV mobile app delivers official car videos to enthusiasts

2:32 pm U.S. ET | April 20
A new mobile video app that curates official Web videos posted by automakers on sites such as YouTube and organizes them into individual channels on the app is now live. ...

New Jeep Renegade ad campaign has an indie-rock youth vibe

8:00 am U.S. ET | April 17
In its new Renegade campaign, Jeep wanted up-and-coming artists to lay a soundtrack aimed at millennials instead of more established acts. ...

Honda manager says effective auto design stretches well beyond the vehicle

4:01 pm U.S. ET | April 15
The car is just one piece of the mobility pie that auto designers consider when pursuing new ideas, says Jason Wilbur, manager of Honda's Advanced Design Studio. ...

Honda teams up with NBC, SNL for digital video series

12:22 pm U.S. ET | April 14
The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the “Saturday Night Line” ...

Hyundai’s ‘Message to Space’ from a girl to her astronaut dad

3:11 pm U.S. ET | April 14
To help an astronaut’s 13-year-old daughter communicate with her astronaut father who hovers over Earth for months at a time in the International Space Station, Hyu ...

Kia Sorento campaign targets the adventurous

11:56 am U.S. ET | April 13
Kia is positioning the 2016 Sorento at drivers with adventurous mindsets in a new online series that launched last week on the Yahoo Screen streaming service. ...

Honda searches YouTube to find Latino influencers for CR-V

12:01 am U.S. ET | April 13
American Honda treated YouTube like a massive buffet to find influencers for its latest Latino outreach campaign for the CR-V crossover. ...

How Toyota does ‘heavy metal’ music

3:00 pm U.S. ET | April 8
Toyota Gifony allows people to mix the sights and sounds from the automaker’s plants in Blue Springs, Miss., and Georgetown, Ky., into rhythmic videos showing how t ...

Mercedes scores, too, as Duke tops Wisconsin

12:01 am U.S. ET | April 8
Mercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors s ...

BMW wins March luxury sales title; Lexus takes 2nd

4:08 pm U.S. ET | April 1
The BMW brand topped the U.S. luxury market in March, while Lexus fended off Mercedes-Benz for second place. ...

Next-generation Audi R8 will star in new 'Avengers' film

12:28 pm U.S. ET | April 1
Audi connoisseur Tony Stark will stay loyal to the brand in the upcoming superhero movie Avengers: Age of Ultron. ...

Ally touts dealership camaraderie in new ad campaign

2:44 pm U.S. ET | March 31
Ally Financial is touting the camaraderie it has with dealerships in a new ad campaign that puts an emphasis on storytelling. ...

Yes, millennials want to see a car dealer, Edmunds says

8:00 am U.S. ET | March 27
Millennials may love their phones, but they don't use them to make all of their car buying decisions, Edmunds.com says in a new report. ...

Dodge monkeys around with CGI in new ads

4:06 pm U.S. ET | March 26
Enforcing Dodge Law is serious business. So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel's “Fast N' Loud” to restore order ...

Acura targets millennials in musical social campaign for ILX

5:29 pm U.S. ET | March 26
Acura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound. ...
Automotive News
Special Video Report
Colo. stores use cameras, computers to build transparency

Colo. stores use cameras, computers to build transparency

Planet Honda's technicians-turned-video directors are with one tap bringing the service bay to customers, while digital files are providing a clear snapshot of a used-car's history at Kuni Lexus of Greenwood...
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