Vince Bond Jr.

Reporter and Community Editor

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Phone: 313-446-1653

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Recent articles
Nissan teases Super Bowl ad; full reveal will wait until big game
11:23 am U.S. ET | Jan. 28
Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. ...

Mercedes debuts Super Bowl ad on 'Ellen' show
3:49 pm U.S. ET | Jan. 26
Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show” ...

BMW Super Bowl ad compares i3 with early Internet
10:20 am U.S. ET | Jan. 26
In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1 ...

Super Bowl advertisers hype their messages early and often
12:01 am U.S. ET | Jan. 26
Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of ...

Many auto brands pass on Super Bowl ads
12:01 am U.S. ET | Jan. 24
The Super Bowl has lost its allure this year for some auto brands that have used the big game to launch new products, choosing instead to use their ad budgets elsewhere. ...

Outsmart the fake pay stub
2:00 pm U.S. ET | Jan. 24
Missing pay stubs are pitfalls for finance and insurance managers. Finance managers don't want to ask a potential customer to go home and get a couple of pay stubs to ver ...

Hyundai is the latest carmaker to 'take a time out' from Super Bowl
9:08 pm U.S. ET | Jan. 23
Hyundai isn't running a Super Bowl ad for the first time since 2006. The list of auto advertisers for the game continues to dwindle this year. ...

Toyota channels Muhammad Ali for Camry Super Bowl spot
1:59 pm U.S. ET | Jan. 23
Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. ...

Nissan uses zany videos to boost Super Bowl spot
4:51 pm U.S. ET | Jan. 22
Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline. ...

Audi to sit out Super Bowl for first time in 7 years
10:39 am U.S. ET | Jan. 20
Volkswagen's Audi brand, for the first time in seven years, isn't advertising during the Super Bowl this year, a spokesman confirmed today. ...

Ford, Lincoln say no Super Bowl ads as more brands stay on sidelines
3:28 pm U.S. ET | Jan. 19
Ford and Lincoln will not run Super Bowl commercials this year, a spokeswoman confirmed today, as more automakers sit out the game. So far, 6 brands plan to run ads this ...

Acura launches new ILX ad during AFC game
5:50 pm U.S. ET | Jan. 17 | UPDATED: 1/19/15 2 pm ET
Acura used Sunday's AFC Championship game as a springboard for the refreshed ILX sedan's marketing campaign. ...

Toyota Super Bowl ads honor dads; Mercedes taps Jerry Rice
12:51 pm U.S. ET | Jan. 16
Toyota kicked off its Super Bowl XLIX ad offensive today with an online video featuring good dads of the NFL, such as retired quarterback Kurt Warner and former all-pro l ...

BMW to pitch i3 electric in Super Bowl
3:08 pm U.S. ET | Jan. 15
BMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said today that it will pitch the i3 electric in a 60-second spot during the ...

Honda's latest take on personal mobility
3:40 pm U.S. ET | Jan. 13
The mobility movement that's spreading across the industry isn't limited to city streets. ...

Ford GT to get featured in Forza Motorsport 6 game
7:45 pm U.S. ET | Jan. 12
It's no surprise that the Ford GT supercar will grace the cover of the newly announced Forza Motorsport 6, the flagship racing title of the Xbox One game console. ...

Luxury champ BMW spent big on spiffs
12:01 am U.S. ET | Jan. 12
In a year in which BMW reclaimed the U.S. luxury sales title from Mercedes-Benz, BMW hiked incentives and outspent its top rival by more than $670 per vehicle. ...

Inside the hush-hush competitive world of concept cars
12:01 am U.S. ET | Jan. 3
Protecting the secrets of industry rivals while simultaneously working with them to outshine one another can be a peculiar position. ...

The ultimate marketing vehicle?
12:01 am U.S. ET | Dec. 8 | UPDATED: 12/8/14 8:16 am ET -- corrected
The center stack is already a hub for entertainment and navigation, but what if it could help you get half off a turkey sandwich at a deli that's just around the corner? ...

Mercedes wins November U.S. luxury crown, trails BMW for annual title
9:00 am U.S. ET | Dec. 2
Mercedes-Benz, trailing BMW by a narrow 1,830-vehicle margin following record sales in November, has one month to overtake its German rival and retain its crown as the No ...

Continental’s electronics, Korea units to plead guilty to price fixing
4:16 pm U.S. ET | Nov. 24
South Korean suppliers Continental Automotive Electronics and Continental Automotive Korea will plead guilty to rigging the prices of instrument panel clusters and pay a ...

Chevy Chaparral 2X Vision Gran Turismo concept pays homage to past, future
3:36 pm U.S. ET | Nov. 20
It's ironic that the most futuristic Vision Gran Turismo virtual racer to date also has the deepest historical ties to motorsports. ...

Just how bad is that traffic jam ahead? New tech lets drivers see it
3:36 pm U.S. ET | Nov. 18
Traffic apps that alert users of upcoming delays aren't unheard of these days. ...

Subaru unveils VIZIV GT Vision virtual racer for 'Gran Turismo 6' gamers
4:58 pm U.S. ET | Nov. 18
Subaru is the latest automaker to embrace the virtual racing scene with a hyperfuturistic concept for “Gran Turismo 6” on the PlayStation 3 game system. ...

Tapping the potential of smartphones
12:01 am U.S. ET | Nov. 10
Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-f ...

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Ryan Hunter-Reay races to Indy 500 winner’s circle

Ryan Hunter-Reay races to Indy 500 winner’s circle

BorgWarner’s video montage highlighting 2014 Indianapolis 500 winner Ryan Hunter-Reay. Thu., January 15
» Watch the Video
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