Hans Greimel

Asia Editor, Tokyo

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1-7-1 Yuraku-cho, Chiyoda-ku
100-0006 Tokyo, Japan
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Phone: 81-3-3828-9060
E-Mail: hgreimel@crain.com

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Recent articles
Honda says quarterly North American operating profit drops 14%
10:01 am U.S. ET | Oct. 28
Falling sales and hefty incentives undercut North American profit at Honda in the latest quarter, as the automaker trimmed its full-year sales and profit outlooks. ...


New Subaru marketing could foreshadow upmarket push
10:24 am U.S. ET | Oct. 28
If you liked the quality of Subaru cars before, you're going to love the “new” quality the brand aspires to. ...


Chinese carmakers import design talent to compete globally
12:01 am U.S. ET | Oct. 27
Not long ago, the styling of China's domestic brands was a laughingstock. Not anymore. Chinese automakers are hiring experienced foreign designers to mentor their fledgli ...


Toyota drops resistance to 3-shift plants
12:01 am U.S. ET | Oct. 27
Toyota Motor Corp. is rethinking its longtime resistance to three-shift factories as it seeks to build more vehicles amid a self-imposed freeze on building more plants. ...


Outsiders invest in China's auto retailers
12:01 am U.S. ET | Oct. 27
Global companies piled into China for the first phase of the country's auto boom, to build cars and make parts locally. Now they are ramping up for the next phase: retail ...


Cadillac full speed ahead in China
12:01 am U.S. ET | Oct. 25
Despite slowing sales growth in China, General Motors is doubling down on the country with a bold expansion plan that could make it Cadillac's biggest market within six y ...


Japanese automakers drive UK car industry's rebound
12:01 am U.S. ET | Oct. 24
The UK's car industry is staging a big comeback. And it's mostly due to some not-so English names: Nissan, Toyota and Honda. ...


Honda, after 5th Fit recall, appoints first quality czar; top execs take pay cut
6:28 am U.S. ET | Oct. 23 | UPDATED: 10/23/14 1:39 pm ET -- correction
In an unprecedented move, Honda, announcing its fifth Fit recall in 12 months, appointed a quality czar to clamp down on problems. ...


Jeep first U.S. brand to crack Top 10 in Japan's Car of Year Award
9:51 am U.S. ET | Oct. 16
Jeep has made history by becoming the first brand from the United States to crack the top 10 in this country's Car of the Year Award. ...


Softening Chinese market grapples with troubling trends
4:25 pm U.S. ET | Oct. 16
China's once blistering auto sales growth has cooled significantly this year, damped by a slowing economy. ...


Hitachi Automotive readies new autonomous driving technology
10:57 am U.S. ET | Oct. 15
Hitachi Automotive Systems is readying a suite of new autonomous driving technologies, including a no-hands self-parking function it plans to market in 2016. ...


Acura grabs page from Subaru's awd playbook
12:01 am U.S. ET | Oct. 13
Acura, trying to reinvent itself yet again, wants to position all-wheel drive at the center of its revival bid, much the way Subaru did in the 1990s, to great success. ...


Nissan recruits Hyundai Europe COO as global sales chief
Oct. 10, 2014 12:27 CET | UPDATED: Oct. 10 14:00 CET - adds Hyundai statement
Nissan has tapped Hyundai Europe's chief operating officer, Allan Rushforth, to be its new global sales chief. Nissan said Rushforth had demonstrated his ability to lead ...


Crash recorder video craze hits Japan
11:45 am U.S. ET | Oct. 10
Count Japan as the latest entrant to the dash cam craze. Across the country, drivers are uploading and swapping video footage taken through their vehicle crash data recor ...


Toyota supplier celebrates Nobel Prize winners
7:34 am U.S. ET | Oct. 10
A Toyota-affiliated supplier is applauding two of its researchers as winners of this year's Nobel Prize in Physics. ...


After 4 Fit Hybrid recalls, Honda adds another r&d gate
12:01 am U.S. ET | Oct. 6
Burned by four recalls of its redesigned Fit Hybrid in just nine months, Honda Motor Co. is overhauling its r&d process to intercept problems better. ...


Mazda's Hiroshima roots, long buried, now a symbol of resilience
12:01 am U.S. ET | Oct. 5 | UPDATED: 10/7/14 9:39 pm ET -- Correction
Breaking a longstanding taboo, Mazda is finally opening up about its Hiroshima roots, its role in World War II and the atomic bombing of its hometown nearly 70 years ago. ...


Tokyo Motor Show picks fantasy theme for 2015 event
9:04 am U.S. ET | Oct. 3
Next year’s Tokyo Motor Show goes futuristic with a “Technology & Fantasy” concept organizers hope generates buzz. ...


Mazda's old-school design secret
12:01 am U.S. ET | Sept. 29
Breaking with the modern-day reliance on computer-generated design, design chief Ikuo Maeda took Mazda old school. ...


How Mazda may have survived the A-bomb by a hair
12:01 am U.S. ET | Sept. 29
Mazda Motor Corp., the most famous company from Hiroshima, may have survived the city's atomic bombing on Aug. 6, 1945, quite literally by only a split hair. ...


Japan's keiretsu suppliers at risk in a new reality
12:01 am U.S. ET | Sept. 29
Japanese suppliers are struggling to adjust to a new business reality that threatens to undermine the country's keiretsu system of tightknit cooperation between carmakers ...


Mazda design chief insists no new RX without rotary engine
12:01 am U.S. ET | Sept. 29
Ikuo Maeda, Mazda Motor Corp.'s global design chief, who designed the RX-8 sports car and whose father penned the RX-7, wants to resurrect the signature RX series. ...


Toyota design chief erases the rules
12:01 am U.S. ET | Sept. 27
Tokuo Fukuichi, the avant-garde, nonconformist global design chief at Toyota, is the kind of creative free spirit who counts brainstorming in the sauna as an essential pa ...


Subaru adds EyeSight technology to Impreza, plans big rollout
11:53 am U.S. ET | Sept. 26 | UPDATED: 9/29/14 7:01 am ET -- correction
Subaru said it will add its new third-generation EyeSight pre-crash system to the Impreza small car this year as part of a drive to boost margins and burnish the brand's ...


Hyundai unions plan more strikes to protest $10B land deal
6:44 am U.S. ET | Sept. 26 | UPDATED: 9/26/14 9:47 am ET - adds details
Workers at Hyundai Motor Group pledged more strikes as the two carmakers and their biggest supplier finalized a $10 billion purchase of plum real estate in Seoul's ritzy ...


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Racing, tech events draw crowds to Hoffman stores

Racing, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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