Hans Greimel

Asia Editor, Tokyo

Address: Yurakucho Denki Bldg., 20 Floor
1-7-1 Yuraku-cho, Chiyoda-ku
100-0006 Tokyo, Japan
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Phone: 81-3-3828-9060
E-Mail: hgreimel@crain.com

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Recent articles
Employment slips at Japanese-brand stores
12:01 am U.S. ET | Sept. 1
Employment at Japanese-brand dealerships in the U.S. slid in 2013, even as manufacturing jobs expanded at Japanese auto companies' U.S. factories, an annual survey found. ...


Why GM struggles in Japan
12:01 am U.S. ET | Aug. 31
Selling General Motors' U.S.-built vehicles in Japan has never been easy and these days it is harder than ever. ...


Lexus NX may challenge RX for brand sales leader outside U.S.
6:51 am U.S. ET | Aug. 29
The new Lexus NX compact crossover, already racking thousands of orders in Japan, may unseat big sibling RX as the luxury brand's top global nameplate. At least outside t ...


Subaru casts wider net with safer, greener WRX
1:42 pm U.S. ET | Aug. 27
Subaru hopes the redesigned WRX line will capture a wider customer base with better fuel economy and safety features after spinning off the nameplate from its Impreza sta ...


See the wild Lexus NX spot too retro for outside Japan
10:35 am U.S. ET | Aug. 27
Drifting cars, techno music, string bikinis and foam parties. At first glance, Lexus' new “Shampoo” TV spot seems tailor-made for the trendy young crowd the l ...


Subaru shows glitzy new global HQ befitting new stature
10:26 am U.S. ET | Aug. 25
Subaru today christened a glistening new global headquarters more befitting of the hot brand's bigger international profile. ...


In culture shift, female engineers take the wheel in Japan
12:01 am U.S. ET | Aug. 23
Japanese carmakers, long a preserve of tight-knit, workaholic old boys' clubs, have finally tuned into the need for more diverse input into developing, making and selling ...


Why Korea could be next to crack down on foreign brand pricing
12:01 am U.S. ET | Aug. 20
Could China's crackdown on perceived price gouging by foreign automakers trigger a domino effect next door in South Korea, where sale of overseas brands are heating up? ...


Why Korea could be next to crack down on foreign brand pricing
8:55 am U.S. ET | Aug. 19
Could China's crackdown on perceived price gouging by foreign automakers trigger a domino effect next door in South Korea, where sale of overseas brands are heating up? ...


Lexus is putting its global marketing heads together
12:01 am U.S. ET | Aug. 11
Lexus has overhauled global marketing to help leverage creative input from around the world, cut costs and deliver more consistent brand messaging. ...


Toyota cutting the andon cord, symbol of Toyota Way
Aug. 5, 2014 19:38 CET
Toyota is retiring the “andon cord,” the emergency cable strung above assembly lines that came to symbolize the built-in quality of the Toyota Way and was wid ...


Toyota cutting the fabled andon cord, symbol of Toyota Way
1:38 pm U.S. ET | Aug. 5
Toyota is retiring the fabled “andon cord,” the emergency cable strung above assembly lines that came to symbolize the built-in quality of the Toyota Way and ...


Acura hopes awd helps it recoup sales
12:01 am U.S. ET | Aug. 4 | UPDATED: 8/4/14 10:55 am ET -- correction
Acura expects its improved, next-generation all-wheel-drive technologies in two upcoming sedans to help make up lost ground from a delayed product launch as the brand cha ...


Toyota-affiliated Denso readies technology for other automakers
12:01 am U.S. ET | Aug. 4
Denso Corp., the world's No. 2 parts supplier, is developing advanced radar sensors as it seeks to catch Robert Bosch and Continental in the market for parts that prevent ...


Sub-$30,000 Lexus car? 'Can't do it'
12:01 am U.S. ET | Aug. 4
While other luxury brands are adding lower-priced vehicles to their lineups, a senior Lexus executive vowed that his brand won't, because a car priced below $30,000 would ...


Bosch looks to Japanese customers for growth
12:01 am U.S. ET | Aug. 4
German supplier Robert Bosch GmbH aims to double sales in the Asia-Pacific region by 2020, as the company taps expanding international business with Japanese automakers. ...


Are fuel cell cars worth 40%-plus subsidies?
12:01 am U.S. ET | Aug. 4
Japanese Prime Minister Shinzo Abe aims to make his country's auto industry the global leader in hydrogen fuel. The effort hinges mainly on incentives and plans to extend ...


N.A. is key Nissan profit center in quarter
12:01 am U.S. ET | Aug. 4
Declining incentives, rising sales and added production at Nissan Motor Corp.'s North American operations fueled a 22 percent surge in operating profit in that region in ...


Plant switch boosts Mazda's N.A. profits
12:01 am U.S. ET | Aug. 4
Rising sales of Skyactiv models and resumed local production helped Mazda Motor Corp. nearly quadruple its North American operating profit in the most recent quarter. ...


Toyoda Gosei aims to be 'real global supplier'
12:01 am U.S. ET | Aug. 4
Toyoda Gosei Co., the Toyota Motor Corp.-affiliated Japanese auto parts supplier, boasts all the hallmarks of a global industrial giant. But to President Tadashi Arashima ...


Tape emerges as go-to wonder bond
12:01 am U.S. ET | Aug. 4
Time was, any vehicle worth its mettle was a lumbering construct of solid steel welded together by fiery robots. But increasingly, today's cars are being held together in ...


NSK: Electric power steering saves fuel
12:01 am U.S. ET | Aug. 4
NSK Ltd., a Japanese auto supplier best known for its ball bearings, sees a big future in electric power steering as carmakers rush to boost fuel economy. ...


Supplier goal: 'Emperor of the electrical world'
12:01 am U.S. ET | Aug. 4
Kunihiko Ohnuma, CEO of Hitachi Automotive Systems, isn't shy about his quest to transform his company into the "emperor" of electric and hybrid powertrains. ...


After investment, Aisin eyes N.A. profit surge
12:01 am U.S. ET | Aug. 4
After scrambling to improve its North American manufacturing base, Japanese supplier Aisin Seiki Co. targets a dramatic improvement of profit margin in the region. ...


Tesla, Panasonic agree to team on U.S. gigafactory
7:02 am U.S. ET | July 31
Tesla Motors and Panasonic have agreed to cooperate on the construction and operation of the American carmaker's so-called gigafactory, its envisioned large-scale battery ...


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