Rolls-Royce to establish dealership operations in S. America
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Rolls-Royce Motor Cars says it will enter the South American market by establishing a retail presence in Brazil and Chile. The BMW-owned ultraluxury automaker aims to have dealerships open in the two countries by March 2012.
"I am delighted to announce our plans for entry into the South American market. Brazil and Chile have seen impressive economic growth, with an increasing demand from discerning customers for pinnacle luxury products. Rolls-Royce is growing very successfully in a number of fast-growing emerging markets and it is therefore appropriate that we have a strong presence in Brazil and Chile," Rolls-Royce CEO Torsten Mueller-Oetvoes said in a statement.
Rolls-Royce has seen strong global growth in the last nine months, with sales growing by 41 percent to 2,441 units over the same period last year. In 2010, the carmaker sold 2,711 cars.
The Rolls-Royce Ghost continues to power sales, with about 80 percent of Ghost customers new to the brand. The company says orders for the cars stretch well into 2012 and demand for bespoke content levels are at an all-time high.
Rolls-Royce plans to expand the manufacturing plant and head office at Goodwood in West Sussex, England, to meet increasing global demand for its cars. Total investment in the project will be about 10 million pounds (11.5 million euros), the carmaker said in the statement.
You can reach David Jolley at djolley@crain.com.
