Mazda CEO discusses business post-tsunami

December 16, 2011 - 12:01 am ET
Mazda had planned to sell 400,000 cars in the U.S. annually by mid-decade. After the global recession, earthquake in Japan, and a soaring yen, CEO Takashi Yamanouchi isn't so sure. He's fighting his challenges by slashing costs, building cars in Mexico and transforming Mazda's lineup with fuel-saving Skyactiv technology. Yamanouchi spoke with Asia Editor Hans Greimel in Tokyo.


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