GM's China communications boss Willems returns to Opel
 | Willems returns to Europe from China. |
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FRANKFURT -- General Motors Co. named veteran executive Johan Willems as the new head of communications at its European unit Opel/Vauxhall.
Willems, 51, leaves his role as head of GM's international communications in China. He joins Opel's management board and will be in charge of all product, brand, corporate and internal communications at Opel/Vauxhall in Europe.
Willems replaces Susanne Wegerhoff who has chosen to leave the company, Opel said in a statment.
Willems, a native of Belgium, began his career with Opel 20 years ago in Antwerp. Between 1996 and 2007, he was based in Ruesselsheim, Germany, as head of Opel/Vauxhall and GM Europe's product and brand communications.
He later moved to a role as head of global environmental and advanced propulsion communications at GM's Detroit headquarters. In 2009, Willem became head of GM's international communications in Shanghai, China.
You can reach David Jolley at djolley@crain.com.
