Opel's Visser promoted to global marketing role at Chevrolet
 |
Reprints
Print
Respond
FRANKFURT -- Opel's sales and marketing chief Alain Visser has been promoted to Chevrolet's global marketing vice president, Opel said today.
Visser will focus on Chevrolet's marketing in all its markets outside North and South America, Opel said in a statement.
He will be responsible for defining Chevrolet's brand differentiation strategy, for overseeing marketing strategies, and for enhancing alignment in Chevrolet's markets outside America.
Opel CEO Karl-Friedrich Stracke thanked Visser for his "extraordinary contribution" during his eight years with Opel. "He has led the repositioning at Opel and raised the brand's image substantially," Stracke said in a statement.
Visser takes up his new post on March 1. He will report to Joel Ewanick, General Motors Co.'s chief marketing officer.
 | Visser: Global role at Chevrolet. |
Visser, a native of Belgium, started his automotive career with Ford in Belgium in 1987. He joined Opel in 2004 and was appointed to the brand's management board in 2006.
His promotion is the third management board change at Opel announced in the last two weeks.
Thomas Sedran has been appointed to a newly created management as head of operations, business development and corporate strategy on April 1. GM's China communications boss Johan Willems joined the Opel management board on February 1 as head of communications.
Opel is expected to undergo a major new restructuring program to reverse losses. GM is expected to report a loss of more than $300 million for the Germany-based unit next week.
