Horbury wants to add Chinese flair to Geely's cars
|Douglas A. Bolduc is managing editor at Automotive News Europe.|
Former Volvo design boss Peter Horbury is thinking hard about the future look of cars from China's Geely Group -- and he has a few ideas already.
The Englishman was named Geely Group senior vice president of design last October. When asked about his styling plans for future Geely models, Horbury said he would like to bring in elements that are unique to China.
Only a foreign pair of eyes would notice such design cues because these elements are so common to the locals, he told me.
Local styling is something that has worked very well at Volvo, which is now owned by Zhejiang Geely Holding, Horbury said. Volvo's models always feature characteristics of Scandinavian design.
"There have to be elements like that in China, too," he said.
His goal is to find the right ones and make them part of Geely's DNA.
Horbury wants to develop Chinese stying for Volvo cars.
You can reach Douglas A. Bolduc at email@example.com.