Chrysler's Francois on Eastwood, YouTube, SNL

March 16, 2012 - 12:01 am ET
Olivier Francois is the man behind Chrysler's "Born of Fire" 2011 Super Bowl Ad with rapper Eminem and this year's successor with Clint
Eastwood. In this segment, he talks about the challenges in marketing Dodge, YouTube's power as a marketing tool, and being the focus of a “Saturday Night Live” spoof. Francois addressed the Automotive Press Association in Detroit March 14.

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