BMW Financial adds BMW-brand lease protection

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Jim Henry
Automotive News
March 21, 2012 - 10:11 am ET

BMW Financial Services this month added excess wear-and-tear coverage for lease customers to its arsenal of BMW-branded F&I products.

The idea is to encourage customer loyalty, said Shaun Bugbee, vice president of sales and marketing for BMW Group Financial Services.

"Loyalty is going to be a constant priority in our efforts this year," he said.

Along with the new lease-protection plan, BMW Financial Services offers BMW-branded extended-service contracts, GAP policies, tire-and-wheel protection, paintless dent repair, and windshield protection.

All are administered by third parties.

You can reach Jim Henry at autonews@crain.com.

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