DOUGLAS A. BOLDUC

Ferrari and Audi were Geneva Web winners

Douglas A. Bolduc is managing editor at Automotive News Europe.Douglas A. Bolduc is managing editor at Automotive News Europe.
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Ferrari's new supercar and Audi's next-generation entry-premium model were the big Web winners from the Geneva auto show this month, according to a study.

The Audi A3 was the media darling of the show as it was mentioned in 9 percent of all the online stories from journalists covering the event, according to UK-based Kantar Media.

Meanwhile, Ferrari's new F12 Berlinetta accounted for 6 percent of all the consumer-generated chatter in the social media realm.

When it comes to brands, Volkswagen Group's large collection of marques sparked the greatest amount of online buzz from Geneva, the study shows.

VW Group models – as well as stories about the company's plans to reach No. 1 in global sales – were the subject of 8 percent of all online news reports that appeared ahead of and during the show and 6 percent of the talk on blogs, Twitter and YouTube.

The study's findings are based on nearly 20,000 online news articles and 19,674 discussions on social media from two weeks before the first press day (Feb. 21) until the end of the first public day (March 8).

You can reach Douglas A. Bolduc at dbolduc@autonews.com.

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