Opel says its new Adam minicar is aimed at 'trendy, urban' buyers
Reprints
Print
Respond
Opel/Vauxhall today released pictures of the company's new Adam minicar, saying it has packed the model with features aimed at attracting "trendy urban customers."
The three-door, four-seat Adam city car will go on sale in January after its public debut at the Paris auto show in September.
Opel said the car will offer buyers premium technologies from upper segments, including an infotainment system that integrates an Android or Apple smartphone in the car, making Internet-based applications available in the cabin.
Opel CEO Karl-Friedrich Stracke said: "The Adam offers lots of growth potential for our brand. We are very proud that our fashionable small car brings German engineering excellence to its segment."
The Adam will initially be offered with three gasoline engines, a 1.2-liter unit with 70hp or 87 hp and a 100-hp, 1.4-liter powerplant, all combined with fuel-saving stop-start technology and a five-speed manual transmission.
Opel's new small gasoline engine with direct injection turbocharging and a new six-speed manual transmission will be offered later.
In an effort by Opel to compete with the Fiat 500 and Mini, Adam buyers will be able personalize the car to a much greater degree than any of the current Opel range.
The car will offer technologies such as parking assistance and blind spot alert.
The Adam will be built at Opel's plant in Eisenach, Germany.
It is 3700mm long, the same length as a standard Mini, and a 2311mm wheelbase.
You can reach Paul McVeigh at pmcveigh@crain.com.
