Bentley considers extension to Mulsanne family with convertible concept
BERLIN (Bloomberg) -- Bentley Motors has released details of a convertible concept version of its flagship Mulsanne model, which it believes could help extend the appeal of the brand in developing markets such as China.
The model, which would go head-to-head with rival Rolls-Royce's Phantom Drophead Coupe, would cost more than the Mulsanne sedan, which is sold for $286,000, if the carmaker goes ahead with production, the company said in a statement on Monday.
The convertible would be powered by a 512-hp turbocharged V-8 gasoline engine, the automaker added.
"The convertible concept will extend the appeal of the Mulsanne family, while enhancing the profile of the Bentley brand, particularly in new and emerging markets," said Bentley's CEO Wolfgang Duerheimer in the statement.
Bentley is extending its product offering after returning to profitability last year. It unveiled a sport-utility vehicle concept at the Geneva auto Show earlier this year and rolled out the Continental GT Speed, the fastest Bentley ever, to tap demand from the growing ranks of wealthy consumers in China and the Middle East.
Bentley's sales grew 32 percent to 3,929 cars in the first half of 2012 as deliveries in the United States outpaced China.Contact Automotive News