Audi will pursue new design strategy
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Audi says it intends to pursue a new design strategy that will differentiate more between model lines, allow a greater integration of technical features and give emphasis to creating individual styling that pairs the exterior and interior of a vehicle.
The automaker's main goal is to distinguish between the styling of its A, R and Q model lines.
Audi points to the Crosslane Coupe concept car as an example of its new design direction.
"Something new has to come along without breaking with tradition," Audi design chief Wolfgang Egger said in a statement, adding that technology will no longer be buried in a design but made visible.
Egger said an example of this is the mix of technology and novel material combinations used on the design of the Crosslane, which Audi debuted at the Paris auto show. The concept is seen as a starting point for a future Q2 small SUV and an example of what future Q family models will look like.
Audi's new design direction also intends to achieve a greater unity between the individuality of exterior and interior designs in its vehicles, to such an extent that customers will be able to recognize models from their interiors.
You can reach Pia Krix at pkrix@craincom.de.
