Europe's crisis forces organizers to cancel Amsterdam auto show
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Organizers of next year's Amsterdam auto show have cancelled the event because of a lack of interest from automakers.
Car companies are unwilling to commit to the show during the current economic climate, Joost 't Hooft, project manager for the show, told Automotive News Europe.
In 2009, during the last economic downturn faced by automakers in Europe, organizers took steps to reduce costs by 70 percent for exhibitors by cutting the size of show stands.
Public reaction at the time showed that visitors were willing to tolerate a one-off 'crisis' show, but further scaled-down shows were not an option, 't Hooft said.
''We will now try to find a consensus on a manageable concept for all parties involved for the future,'' he said.
Costs for exhibiting at the show range from 100,000 euros to 1 million euros.
The show was due to take place between April 3 and April 14. In 2012, the event, which is named AutoRai after its location, received 270,000 visitors.
