BMW names ex-Audi sales chief Schwarzenbauer boss of Mini, Rolls

Schwarzenbauer led Audi's global expansion by increasing the brand's presence in the United States, boosting sales volumes in China and gaining market share across Europe.

Douglas A. Bolduc

March 14, 2013 05:00 AM

MUNICH -- BMW Group has hired Peter Schwarzenbauer, the former Audi sales chief, as part of an effort to tighten its grip on the premium segment's top spot. Schwarzenbauer, 53, will be the board member in charge of Mini, Rolls-Royce, BMW motorcycles and group aftersales.

Featured Stories

Trump’s auto tariff comments cause confusion as ‘Liberation Day’ approaches; news conference set

Trump’s auto tariff comments cause confusion as ‘Liberation Day’ approaches; news conference set

Hyundai touts American investment at Georgia EV plant

Hyundai touts American investment at Georgia EV plant

Nissan says it’s here to stay at show-and-tell, plans wave of 10 products by ’27 in ‘critical’ U.S.

Nissan says it’s here to stay at show-and-tell, plans wave of 10 products by ’27 in ‘critical’ U.S.

Live talk at noon March 31: Top 150 Dealership Groups and automotive retail

Live talk at noon March 31: Top 150 Dealership Groups and automotive retail

Latest News

New-car market will expand 8.5% in March, trade group forecasts

Daily 5 report for March 26: Can the third-generation Leaf help save Nissan? And here’s the latest on tariff chaos

Lucid recalls more than 4,000 vehicles for floor mats that may interfere with accelerator

Live updates on tariffs: Trump to make tariff announcement March 26

Staying current is easy with newsletters delivered straight to your inbox.

See More in Newsletters

Guest commentary: For Akio Toyoda’s sake, he must listen to Toyota’s dissatisfied shareholders and reform strategy

Top 5 stories of the week: Women in auto; Birchwood’s latest buy; GM improves profit; more

Automotive News Europe awards the 2024 Eurostars

Top 5 stories of the week: Northvolt woes; Alpha’s big buy; all-stars; and more

Staying current is easy with newsletters delivered straight to your inbox.