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Infiniti aims 1-series rival at 'Pascale'

The Etherea concept (shown) previews Infiniti's new entry-premium model, which goes into production in the UK in 2015.
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By:
Nick Gibbs
April 03, 2013 05:00 AM
COPY_303069818_H1_1_0.jpg Nick Gibbs is UK correspondent for Automotive News Europe.

Infiniti knows who will be buying its BMW 1-series rival. "The target customer is a French lady called Pascale. She's 34 years old, living in London with an English guy who works in banking," Nissan global product planning boss Andy Palmer told Automotive News Europe.

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