Ferrari's next big challenge: Talk more, e-mail less
|Luca Ciferri is Editor of Automotive News Europe.|
Ferrari excels at overcoming enormous engineering challenges – just look at the 963hp, 1,365kg carbon fiber La Ferrari coupe – but its next task might be its toughest. The company wants to change the way its employees e-mail.
To encourage more talking and less e-mailing Ferrari this month set a rule that an e-mail can have no more than three internal recipients. The rule, which applies to about a third of Ferrari's 3,000-person global work force, is supposed to encourage employees to use the phone more and to have more face-to-face conversations.
Anyone with an overstuffed inbox knows that this seemingly small organizational tweak actually requires a gigantic change in attitude.
Limiting the recipient list to three won't be easy, especially considering that Ferrari is a global organization dealing with complex issues across multiple time zones.
I know that I am guilty of being a too-many-recipients e-mail writer, but I am willing to try to match what Ferrari is asking of its employees. My goal, however, will be a bit easier: no more than five recipients. Promise.
You can reach Luca Ciferri at email@example.com.