Tough questions for Chevy Europe's new chief
|Mike Colias covers General Motors for Automotive News.|
At next week's Frankfurt auto show, Chevrolet will show the convertible version of the refreshed 2014 Camaro. But Chevy execs at the show likely will field fewer questions about the topless muscle car than they will about the brand's sales rut in Europe.
Through July this year, Chevy's sales in Europe sank 24 percent, to 88,252 units, according to the latest figures available from JATO Dynamics. That's a whole lot worse than the overall market, which is still bad, down 5 percent.
Thomas Sedran, who took over as president of Chevrolet Europe in July, will be the man who gets to answer those questions. He ought to be used to it.
Sedran, 48, is the turnaround specialist whom GM leaned on to restructure its money-losing Opel operations. Just as Opel shows signs of life -- the new Mokka crossover and Adam small car are hot and the brand has stopped bleeding market share -- Sedran leaps from the frying pan into the fire at Chevy.
Sedran: Leaping from the Opel frying pan into the fire at Chevy Europe.
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