ANE monthly e-magazine goes live Monday

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The new issue of the Automotive News Europe monthly e-magazine goes live on Monday, Oct. 7. This edition looks at how volume automakers such as Ford and Renault are launching upscale badges in Europe to reverse losses and boost profitability – but the strategy brings as many risks as potential rewards.

Citroen was Europe's first volume brand to move upscale with its DS subbrand. Thomas d'Haussy, the Citroen's product director, explains in an interview how future Citroen C-line vehicles will be different from DS models.

Ford of Europe Marketing Director Gaetano Thorel said the automaker's Vignale will be a trim line rather than a subbrand like Citroen's DS. Either way, he says Vignale will offer a completely different customer experience. He provides details in an interview.

BMW is preparing a new Mini for every purse and purpose. Peter Schwarzenbauer, BMW board member for Mini, Rolls-Royce and motorcycles, reveals in an interview that the third-generation of the premium small car could have up to 10 variants.

Europe's booming subcompact SUV/crossover segment has become a bright spot for brands such as Opel, Peugeot and Renault, but now their Asian rivals plan to make life tougher. Hyundai, Kia and Toyota are preparing new entries to take on hot-selling models such as the Peugeot 2008, Renault Captur and Opel/Vauxhall Mokka. We look at how the segment will develop over the next few years.

Jaguar Land Rover insists it does not want to become a volume manufacturer, like BMW. But the available evidence suggests JLR could well be headed in that direction.

Inside this issue we also look at the challenge stylists face when designing the self-driving car. We also spoke with design bosses at BMW, Mercedes-Benz and Toyota to get their views on the future of car design.

On the new product side, we analyzed a luxury coupe, the new BMW 4 series, and a volume subcompact, the Nissan Note.

The e-magazine is available to read on our Web site at www.autonewseurope.com, as well as on our iPhone and iPad apps. You can also download the magazine to your computer, tablet and phone as a PDF.

Enjoy!

Luca Ciferri, Editor

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