LUCA CIFERRI

Fiat drops out of Europe's top ten brands

Luca Ciferri is Editor of Automotive News Europe.Luca Ciferri is Editor of Automotive News Europe.
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Fiat is no longer one of Europe's top 10 brands by vehicle sales, according to September passenger car registrations for the region released today by industry association ACEA.

Fiat fell to the No. 11 spot from tenth place in the same month a year ago, selling just 15 more cars than Skoda at No. 12.

Fiat is being hurt because its Italian home market, where the brand has a 20 percent market share, is weak. Italian car sales fell by 3 percent last month while the UK, Spanish and French markets showed gains and Germany limited its decline to 1 percent.

Fiat's September new-car sales in the EU and EFTA markets were stable at 50,417. The brand's market share dropped to 4.2 percent from 4.4 percent a year earlier.

Last month, VW remained Europe's top-selling brand by a wide margin. Ford Motor was No. 2 and Opel/Vauxhall were third. Renault moved to fourth place, helped by strong demand for the new Clio and Captur models.

Premium brands BMW at No. 5 and Audi at No. 6 sold more cars in Europe than seventh-placed Peugeot. Mercedes-Benz ranked eighth, ahead of Toyota at No. 9 and Citroen at No. 10.

Europe's top 10 brands (September EU and EFTA unit sales).

1. Volkswagen 137,316
2. Ford 97,028
3. Opel/Vauxhall 87,968
4. Renault 73,023
5. BMW 70,327
6. Audi 66,826
7. Peugeot 66,620
8. Mercedes 62,900
9. Toyota 52,209
10. Citroen 51,592

Source: ACEA
VW leads

You can reach Luca Ciferri at lciferri@crain.com.

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