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Hyundai aims higher with new i10

The new i10 is longer and wider than its predecessor as well as lower to the ground to give it a more dynamic appearance.
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Hyundai has positioned the new i10 higher than the outgoing model by making it bigger, more attractive and much better equipped. The brand also aims to boost the i10’s profitability by selling more high-spec versions.

Q&A
How is the new i10 different from the outgoing car?
The interior is more refined with no exposed metal surfaces. The car is also 80mm longer, 65mm wider and 50mm lower than the current model with a wheelbase that is 5mm longer.
Is it roomier?
Hyundai says a combined 1890mm of legroom for front- and rear-seat occupants is the best in the minicar segment. Luggage space is increased by 10 percent to 252 liters. 
Is it a better drive?
The car's rear dampers have been relocated to deliver more precise wheel control over all types of road surfaces.
Target buyers?
Families and couples whose children have grown up and left home.
Sales expectations?
Hyundai predicts that Europe's minicar segment will grow by 25 percent to 1.4 million sales by 2016. It aims to increase the i10's share to 6.3 percent from 5.2 percent.
Where was it designed?
Hyundai's r&d center in Ruesselsheim, Germany.

“We’ve focused on offering basic cars in the past but encouraging customers to choose the highest specifications is more profitable and more beneficial for our brand image,” Hyundai Europe marketing chief Mark Hall said.

THE BASICS
Launch date: November (Germany)
Base price: 9,950 euros (Germany)
Main rivals: Kia Picanto, Chevrolet Spark, Peugeot 107, Citroen C1
Annual sales forecast: 74,000 (Europe)
Where built: Izmit, Turkey
Lowest CO2 emissions: 98g/km

Cruise control and a heated steering wheel are among options on the new model and the i10’s premium trim line has equipment not usually found in minicars such as Bluetooth connectivity with voice recognition.

Hyundai benchmarked the Volkswagen Up’s strong brand appeal and the Fiat Panda’s functionality to develop the i10. As with the current car, the new i10 will be sold only as a five door and with a choice of two gasoline engines but no diesel.

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