Hyundai reveals Europe-designed Intrado fuel cell concept
Hyundai has offered a first glimpse of its Intrado fuel cell concept vehicle, which will be unveiled at the Geneva auto show next March.
The Intrado was styled at Hyundai Motor Europe’s r&d center in Ruesselsheim, Germany, the automaker said in a statement. Most of the engineering was carried out there too, Hyundai said.
The concept is the first project styled by former Kia designer Peter Schreyer in his new role as head of design for both Korean automakers.
No information was given about the body shape, but a drawing of the concept suggests it could be a crossover or SUV. “It is more of a lifestyle vehicle as opposed to one that is utilitarian,” a company spokesperson told Automotive News Europe.
The spokesperson said the concept previewed new technologies in the form of a lightweight architecture using “advanced materials” as well as a more compact and lightweight fuel cell powertrain than that currently used by Hyundai’s ix35 fuel cell testbed fleet.
The styling is the first to show Hyundai’s new Fluidic Sculpture 2.0 design language, the automaker said. “Intrado shows that future cars can be relevant and exciting,” Schreyer said in the statement.
Hyundai said in January that strong design was vital to ensure the brand stayed competitive.
“Design is not just the most visible aspect of the car, but it’s an area customers have a strong emotional connection to. It is at the center of our efforts to enhance our brand value,” Woong-Chul Yang, vice chairman of Hyundai’s r&d center in Korea, said in a statement.
Schreyer was promoted to his new role in January with a brief “to further cement the two brands' differentiation strategies,” Hyundai said.
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