Former Chrysler exec Eberhardt named president of Jaguar Land Rover N.A.

Joe Eberhardt resigned from Chrysler in December 2006.
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Former Chrysler sales and marketing chief Joe Eberhardt has been named president of Jaguar Land Rover North America. He will lead the company's sales, service and marketing in the United States and Canada, Jaguar Land Rover said in a statement.

"Joe Eberhardt is an outstanding executive addition to Jaguar Land Rover's global market leadership team heading up the critical U.S. and Canada operations at a time of tremendous growth and opportunity," said Andy Goss, the company's group sales operation director. Eberhardt will report to Goss.

Eberhardt, 50, resigned from Chrysler in December 2006 after becoming a flashpoint for dealer anger over unassigned cars the factory was making without orders from dealers. Vehicles piled up on dealership lots, even though dealers say they repeatedly warned about overproduction.

In 2007, DaimlerChrysler sold Chrysler to Cerberus Capital Management. Two years later, Chrysler was rescued by Fiat in a U.S.-steered bankruptcy.

According to the company statement, Eberhardt also has held senior leadership and advisory positions in the technology, consulting and communications industries, including Boston Consulting Group. He further serves as a graduate-level adjunct professor of marketing at the New York University Stern School of Business, the statement said.

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