Bentley sales rise 19% in 2013 as Americas demand offsets China decline

Bentley said global sales were boosted by demand for its latest Flying Spur model.
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LONDON (Reuters) -- Bentley Motors said sales of its ultraluxury cars set a record last year as demand from the Americas protected it from shrinking deliveries in China.

Bentley, owned by Volkswagen Group, sold 10,120 cars in 2013, 19 percent more than the previous year and the fourth-straight year of double-digit volume growth, the carmaker said on Wednesday.

"We continue to be very successful in winning new customers and are confident that 2014 will be another successful year," CEO Wolfgang Schreiber said in a statement.

Sales in the Americas, Bentley's No. 1 market, surged 28 percent to 3,140 cars while Chinese deliveries fell 3 percent to 2,191. European sales were up 11 percent at 1,480.

A new generation of the Flying Spur, rolled out last year, and a convertible version of the Continental GT Speed coupe, introduced in late 2012, helped boost sales, Bentley said.

The automaker said it sold 2,005 units of the new Flying Spur in the last four months of the year after it became available in all markets.

The brand is boosting sales as part of parent VW Group's broader goal to surpass General Motors Co. and Toyota Motor Corp. as the world's largest automaker by 2018.

Bentley is developing its first SUV, which will go on sale in 2016, to expand beyond exclusive sedans, coupes and convertibles.

Bloomberg contributed to this report

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