Rolls-Royce global car sales rise 2% in 2013 on Wraith demand
LONDON (Bloomberg) -- Rolls-Royce Motor Cars sold 2 percent more cars in 2013 as the introduction of the Wraith coupe propelled demand in the final weeks of the year.
Rolls-Royce delivered 3,630 cars last year for a fourth consecutive annual sales record, BMW Group's ultraluxury brand said today. Sales were particularly strong in the Middle East, where they rose 17 percent and in China, where they jumped 11 percent.
The Wraith is "sold out until June," CEO Torsten Mueller-Oetvoes said today in a Bloomberg Television interview. "The car brought us lots of customers we have never seen before," including younger buyers.
BMW has overhauled Rolls-Royce's product offering and moved the division from its traditional home in Crewe, England, to a new plant in Goodwood after buying the brand in 1998.
The Wraith, Rolls-Royce's first coupe, is the third model in the company's lineup and is positioned between the top-of-the-line Phantom and the smaller entry-level Ghost.
Mueller-Oetvoes reiterated today that the brand is looking at whether to develop an SUV.Contact Automotive News