Cars and Concepts  
2014 DETROIT AUTO SHOW

Porsche nixes entry-level roadster, small crossover

Related Links

DETROIT -- Porsche won't build an entry-level roadster or a small crossover, but is ready to make the call on other new models, said Bernhard Maier, board member for global sales and marketing.

One model under consideration is a sports car to fill the rarefied gap between the most-exclusive 911 and the limited-edition 918 Spyder.

"We have a lot of ideas and a lot of opportunities," Maier said at the Detroit auto show on Monday. "But whatever we do has to clearly fit with the brand."

That rules out two vehicles.

"We've decided not to build a roadster below the Boxster [and] we will not offer an SUV below the Macan because it will not be a perfect fit," he said.

"We found we would be irritating our current customers."

But several other ideas are currently under study.

"Clearly we will make decisions in the next couple of months for future cars," he said.

Among the other products presumably still in the mix is a small sedan. And the 960, known internally as FeFi for Ferrari Fighter, is definitely a contender.

"There is clearly some room between a 911 Turbo S or a 911 GT2 and a 918 Spyder," said Maier. "There are ideas in the basket."

You can reach Richard Johnson at rjohnson@crain.com.


advertising
Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.

Or submit an online comment below. (Terms and Conditions)


 
Jeep joins Nissan, Honda and others getting big benefit from European production

Nick Gibbs
12:01 am U.S. ET | Feb. 10 2016

image
Fiat Chrysler's decision to build the new Jeep Renegade in Italy is paying off, helped by strong dem ...
 Read More ›

Ford faces tough decision on B-Max

Douglas A. Bolduc
12:01 am U.S. ET | Feb. 9 2016

image
When Ford of Europe President Jim Farley says that the automaker must be even more selective on the ...
 Read More ›

'Autopia' future promoted by Google and Apple will hurt traditional carmakers

Luca Ciferri
12:01 am U.S. ET | Feb. 8 2016

image
Industry disrupters such as Google and Apple are better funded than their potential rivals from the ...
 Read More ›

Automotive News Europe celebrates 20 years; watch this space for future trends


12:01 am U.S. ET | Feb. 5 2016

image
In an industry reshaping at the speed of light, Automotive News Europe brings you reliable, relevant and unbiased coverage of the auto business. ...
 Read More ›

How GM's 'shampoo princess' is restoring Opel's image


12:01 am U.S. ET | Feb. 4 2016

image
Opel marketing chief Tina Mueller, a former cosmetics executive dubbed the "shampoo princess," is pl ...
 Read More ›

Nissan claims win in Europe, but Toyota had more sales


12:01 am U.S. ET | Jan. 29 2016

image
Nissan claims it has achieved a long-stated goal of becoming the No. 1 Asian automaker in Europe by ...
 Read More ›

How GM zoomed past VW in China

Yang Jian
12:01 am U.S. ET | Jan. 25 2016

image
The Volkswagen Group was China's largest automaker in 2013 and 2014, but last year, General Motors r ...
 Read More ›

ZF executive 'remarkably comfortable' in one-on-one chat with Obama

Bryan Johnson
3:21 pm U.S. ET | Jan. 21 2016

image
The most commonly asked question I've received in the past 24 hours is: “Were you nervous?R ...
 Read More ›

What Nissan learned from Mercedes for Infiniti Q30 production


6:06 am U.S. ET | Jan. 20 2016

image
Nissan made some costly changes to build the Infiniti Q30 and QX30 compact cars at its UK factory. ...
 Read More ›

Aston Martin asks suppliers for cost cuts

Nick Gibbs
9:31 am U.S. ET | Jan. 14 2016

image
Aston Martin is asking suppliers to reduce costs by 10 percent annually as part of wider cost-cutting moves as the niche automaker adopts the practices of a mass-market... ...
 Read More ›

2015 Assembly map
 

Latest Headlines

More »