Marchionne: top-selling U.S. Fiat dealers will get first batch of Alfas
DETROIT (Reuters) -- Fiat Group CEO Sergio Marchionne says the company's top-performing U.S. dealers will get the first tranche of Alfa Romeo vehicles when the sporty Italian brand is reintroduced to the U.S. market this spring.
Speaking at the Detroit auto show, Marchionne said a second Alfa model will come to the United States in 2015 but he did not say which one.
The first model scheduled to appear in Fiat showrooms -- the 4C -- will be the first Alfa Romeo to be sold in the United States in nearly two decades. Alfa plans to build just 3,500 units a year, with 1,200 to 1,500 destined for North America.
Alfa's revival along with sister brand Maserati is a key part of Marchionne's effort to turn around Fiat Group with high-margin sales and offset losses at the mass-market Fiat brand, which has seen persistent losses in Europe and slumping sales in Brazil.
Marchionne said he would reveal a new five-year strategy for Fiat and Chrysler Group in April in conjunction with the companies' first-quarter earnings report.
Automotive News Europe contributed to this reportContact Automotive News