Volvo CEO says carmaker returned to profitability in 2013
Samuelsson: 2014 will be 'year of growth.'
DETROIT (Reuters) -- Volvo Car Corp. CEO Hakan Samuelsson said the automaker returned to profitability in the year just ended after fixing its business in China and making cost cuts.
"Our target was to break even... but I can declare already today that... we are back in the black, which is extremely positive," Samuelsson told Reuters in an interview on Monday on the sidelines of the Detroit auto show.
Samuelsson was referring to operating profit, Volvo officials said.
Volvo is expected to announce its financial results for the year in March. For the first half of 2013, the company posted an operating loss of 577 million SEK ($88.71 million), according to a company spokesman.
Samuelsson attributed the turnaround to Volvo's successful restructuring of its distribution network in China, which led to a 46 percent boost last year in volume in that country to 61,146 vehicles, as well as to an overhauling of its cost structure globally.
Because of its aggressive cost cuts, Volvo was able to make money even though it posted only modest gains in global sales volume in 2013, Samuelsson said.
Volvo sold a total of 427,840 vehicles last year, up 1.4 percent from 2012.
"This year our focus will be growth," Samuelsson said. "If last year was sort of a year of consolidation, this year will be a year of growth."
U.S. market key
A key component of that growth strategy, Samuelsson said, is the United States market, where the Swedish brand has struggled.
Last year, according to research firm Autodata, Volvo's U.S. sales fell 10.1 percent to 61,233 vehicles.
Volvo's message is that "we're committed to the U.S. market," Samuelsson said. "This year will be a year when we outperform the market."
Samuelsson said the company, which was purchased by Zhejiang Geely Holding Group from Ford Motor Co. in 2010, hopes to regain growth momentum with some key new products.
Those new models include the significantly redesigned XC90 crossover vehicle, which he said should be unveiled later this year and start hitting showrooms around the start of 2015.
"We will invest more in marketing and communications. We have new products. We will be more competitive with these vehicles," the executive said. "The U.S. is one focus point for us this year."
China exports to U.S.
Samuelsson also said Volvo could begin to bring some vehicles manufactured at its new plant in the Chinese city of Chengdu into the United States in an effort to insulate the company from dollar-Euro currency swings.
"The dollar and the RMB [yuan] have a more stable relationship than the Euro and the dollar. So in a way also
China will have a big advantage [as a production hub] for the U.S. That is the possibility and also of course using more Chinese materials in the car," Samuelsson said.Contact Automotive News