Mercedes sales rise 15% in January on S-class sales

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FRANKFURT -- Daimler said sales of its Mercedes-Benz brand rose 15 percent to 109,477 cars in January, helped by a substantial rise in China deliveries and strong demand for its flagship S-class sedan.

In a statement on Wednesday, the company said sales increased in every region with deliveries in China, now the brand's biggest single market, rising 45 percent to 24,199 last month.

"After the record year in 2013 we are starting into another year of growth with strong products. Especially the E and S class, which are very well received by our customers, will ensure that we continue on our growth course," said Ola Kaellenius, marketing and sales chief at Mercedes-Benz Cars.

Sales of the S class rose 69 percent to 7,431 last month, making it the world's best-selling luxury sedan, according to Daimler. Deliveries of the E class rose 32 percent to 20,000 in the same period.

Demand for Mercedes' growing family of compact cars also helped boost sales in January, with deliveries of CLA and A- and B-class vehicles rising 32 percent to 27,198. In March, the compact lineup will be extended with the GLA small SUV.

Market sales

In Europe, including Germany, monthly brand sales rose 6 percent to 40,830. In its home market, Mercedes' sales rose 8 percent to 13,595. Sales in the United States, the automaker's No. 2 market, rose just half a percent to 22,604.

Deliveries of Daimler's Smart brand fell 11 percent last month to 6,511.

Sales of Mercedes-Benz Cars, which include the Smart brand, rose 14 percent to 115,988.

Reuters contributed to this report

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