Zetsche says Daimler rejected cooperation with VW, BMW and Fiat on small cars

Daimler talked with rivals to develop a common platform for cars such as the Mercedes A class, shown.
Related Topics

FRANKFURT (Reuters) -- Daimler is open to new ways of growing its business and has talked in the past to Volkswagen, BMW and Fiat about developing a common small car platform, CEO Dieter Zetsche said.

"When we were planning the current generation of front-wheel-drive vehicles we were entertaining a number of discussions with BMW, with Fiat, with VW to check whether it makes sense to do something together," Zetsche said on an analyst call on Friday.

Eventually, Daimler concluded that there was not much to be gained from working with any of these rivals. The benefits from working with a competitor were only marginal, he said.

When asked whether he was happy to leave Daimler's existing strategy broadly unchanged, rather than considering more radical steps during the remainder of his term in office, Zetsche signaled he was open to considering broader strategic steps.

"If we were to just continue to do our homework, and not develop more elements going forward, we definitely would fall back," Zetsche, whose term runs until 2016, explained, adding he was currently satisfied with Daimler's existing businesses.

"A very significant part of our task is strategic and to see what kind of future challenges will develop and what opportunities we see on the horizon, and try to further develop our business," the 60-year old German explained.

"This is not the meeting today where we would announce further building blocks of the further development of our company, but of course there will be times when we will do that."

In 2010, Daimler entered an industrial partnership with Renault and Nissan. The third-generation Renault Twingo, the new Smart ForTwo and upcoming second-generation Smart ForFour will be based around a newly developed rear-wheel-drive platform with engineering led by Smart, AutoWeek, a sister publication of Automotive News Europe, reported last October.

Infiniti's upcoming Q30 compact is based on Mercedes' MFA (Modular Front Architecture), which underpins the Mercedes A- and B-class models and the CLA coupe-styled sedan.

Automotive News Europe contributed to this article

Contact Automotive News

Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.

Or submit an online comment below. (Terms and Conditions)


Latest Headlines

More »
2013 Rising Stars 
2013 Rising Stars 
Rocket Fuel