Will the Citroen C4 Cactus be a game changer?
|Paul McVeigh is Managing Editor at Automotive News Europe.|
Citroen is taking a bold step with its new C4 Cactus compact car that debuts at the Geneva auto show -- just like Nissan did when it launched the Qashqai in 2007.
Like the Qashqai, the C4 Cactus has a polarizing design that you'll either love or hate.
The C4 Cactus arrives at the right time to win price-conscious buyers in austerity hit European markets.
The so-called Airbumps cladding on the car's doors and bumpers, which are designed to absorb minor bumps and reduce repair bills, may win over buyers. A "pay-per-use" retail plan based on similar schemes for smartphones may also win over those on a tight budget.
The C4 Cactus's high stance also meets a trend for high-riding vehicles.
The Qashqai has been a longtime best-seller in Europe for Nissan. Rivals were forced to follow and offer cars for everyday use with SUV styling.
Will the C4 Cactus be a game changer or will people be put off by its quirky look? The future of Citroen and its parent, PSA/Peugeot-Citroen, may well depend on the outcome.
You can reach Paul McVeigh at firstname.lastname@example.org.