Citroen adds DS5 sedan for China
GENEVA -- Citroen has added a sedan to its DS line, the DS5 LS, which is designed for the Chinese market and will initially only be sold there.
The DS5 LS will be built at a new plant in Shenzhen, China. It has a different front end than the DS5 hatchback and has a roomy trunk.
The LS – which stands for luxury saloon – is designed for Chinese executives who, even at mid-level, demand to have a chauffeured limousine at their disposal. The interior features leather seating and wood trim on the dashboard and doors.
“The DS5 LS is a truly Parisian design,” Citroen CEO Yves Bonnefont said at the Geneva auto show, where the LS was featured.
The front end has a grille and chrome “wings” that will eventually be found on the rest of the DS line, he said. It’s possible the DS5 LS will eventually be sold in Europe. It will be introduced to the Chinese market in the autumn.
The LS is part of PSA/Peugeot-Citroen’s decision to make the DS upscale line a stand-alone brand. The traditional Citroen chevrons are not to be found on the LS’s grille, only the stylized DS logo.