Audi TT scores double Web win at Geneva show
|Douglas A. Bolduc is Managing Editor at Automotive News Europe.|
The new Audi TT scored a double victory at the Geneva auto show. The third-generation of Audi’s iconic coupe finished No. 1 in online stories and blogs and was the most mentioned vehicle in the social media realm, according to a study.
The TT is the first double winner at a major European auto show since the Porsche 911 took both honors in 2011, which was the year that UK-based Kantar Media started tracking the data.
The TT was mentioned in 6.04 percent of all the online stories and blogs from journalists covering the Geneva show, Kantar said.
Second by a slim margin was the new Ferrari California T (5.96 percent) while the Mercedes-Benz S-class coupe was third (4.73 percent). A pair of rival French minicars rounded out the top five with the Peugeot 108 edging the Renault Twingo 4.45 percent to 4.12 percent.
Audi’s debut of the TT also accounted for a show-best 4.36 percent of all social-media buzz. The Ferrari California T, which is the supercar maker’s first turbocharged model in decades, ranked second in social media with 3.00 percent of feedback followed by the Honda Civic Type-R (2.24 percent). The McLaren 650S, which can accelerate from 0 to 100kph in 3.0 seconds, was fourth (2.10 percent) followed by the Lamborghini Huracan (1.67 percent), which can go from 0-100kph in 3.2 seconds.
When it comes to brands, Audi sparked the greatest amount of online chatter from Geneva with a mention in 6.2 percent of all Web news stories and blogs from the show, according to the study. Not far behind in second place was BMW (5.9 percent), which edged Volkswagen (5.8 percent). Ferrari and Ford rounded out the top five (5.3 percent and 4.3 percent, respectively).
Audi also was the most mentioned brand on social media, accounting for 9.1 percent of the feedback on Twitter, Facebook, forum posts and comments on video sites including YouTube. VW brand ranked a distant second (6.1 percent). Ferrari was a close third (6.0 percent) followed by McLaren and Honda, which tied for fourth place (4.2 percent).
The study's findings are based on more than 47,000 online news articles and blog posts and more than 173,500 social media posts and discussions from Feb. 4, 2014 until the end of the second press day, March 5, 2014.
You can reach Douglas A. Bolduc at email@example.com.