PSA increases Peugeot 2008 production to meet rising demand
PARIS (Bloomberg) -- PSA/Peugeot-Citroen will increase production of the Peugeot 2008 after receiving 120,000 orders for the subcompact SUV.
PSA will raise daily output of the 2008 by 25 percent to 860 vehicles, the automaker said in a statement today.
A plant in Mulhouse, France, will add a partial shift to meet the higher demand, with positions being filled internally.
The automaker is raising production of the 2008 for the fifth time since its introduction last April, Pierre-Olivier Salmon, a company spokesman, said.
PSA has also seen robust demand for the new Peugeot 308 compact hatchback, which was named Europe's 2014 Car of the Year award at the Geneva auto show last month. PSA plans to build more of that model after receiving 60,000 orders.
The production increases mark a possible turning point for the carmaker, which closed a factory in the Paris suburb of Aulnay last year and has been working to eliminate 11,200 domestic jobs.
PSA's vehicle sales in the EU and EFTA markets increased 5 percent to 218,062 vehicles in the first two months in a total market up 6 percent, according to figures from industry association ACEA. Peugeot brand sales rose nearly 8 percent to 121,117 vehicles, while Citroen's volume was up 2 percent to 96,945.,Contact Automotive News