ANE monthly e-magazine goes live Monday

The latest issue of the Automotive News Europe monthly e-magazine goes live on Monday, April 7.

This edition looks at the difficult road PSA/Peugeot-Citroen CEO Carlos Tavares will travel to make Europe’s second-largest automaker profitable again.

Tavares takes over an automaker that has lost more than 7 billions euros in the last five years because he says, "making money was not the core value here." That is one of the first things the 55-year-old former No. 2 at Renault plans to change.

On April 14 Tavares, PSA's third CEO in five years, will unveil his Back in the Race recovery plan. Our cover story examines some of the top items that will be on the CEO’s to-do list.

This month’s issue features interviews with some of the top decision makers in the European automotive industry.

• Volvo CEO Hakan Samuelsson explains why he thinks his company's relationship with owner Zhejiang Geely Holding gives it a big advantage over its rivals in China.

• Volkswagen Group Marketing Vice President Simon Thomas provides insight on how Europe's largest automaker is using so-called big data to better serve customers.

• Renault's Europe boss, Stefan Mueller, details how the French automaker plans to become Europe's No. 2-selling car brand after Volkswagen.

• Lamborghini CEO Stephan Winkelmann predicts the automaker’s newest supercar will have the best sales year of any model in the automaker's 51-year history in 2015.

Our Automakers section looks at wide variety of key topics including Jaguar Land Rover's bid to boost global vehicle sales to 750,000 by the end of the decade, up from an all-time high of 425,000 last year. We also get background on why Land Rover will split its SUV offerings into three distinct divisions.

BMW dealers in Europe who were once skeptical about the automaker’s Product Genius program are now looking for ways to add more of the tech-savvy employees to their showroom floors. Why? Because their no-pressure explanation of the features available in BMW’s vehicles is benefiting the bottom line.

Opel CEO Karl-Thomas Neumann explains why the money-losing automaker’s turnaround plan is so reliant on crossovers.

Chinese automaker Qoros is using Slovakia as its first global export market with the goal of rolling out the brand across western Europe within two years. We look at why it picked the central European country.

On the product side, this month's edition examines the dual threat facing most volume automakers in the crucial compact segment. They need to find a way to win sales from the dominant Volkswagen Golf while also defending themselves against premium brands that are aggressively pushing into the segment.

We also take you for a spin in two key models in our Latest Launches section. They are the BMW 2-series coupe, which is expected to be a hit in North America, and the second-generation Kia Soul, which has undergone exterior and interior upgrades to better compete against Europe's top-selling subcompact SUVs.

The center stack is under attack as Apple's CarPlay system wins prominent space inside the newest models from Ferrari, Mercedes-Benz and Volvo. We investigate whether other automakers will follow the trend or try something different.

Another non-traditional supplier that's winning big with global carmakers is Nvidia. The U.S. chipmaker's automotive director explains why demand is rocketing for the company’s super-fast processors.

Enjoy the issue!

Luca Ciferri, Editor

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