AUTOMOTIVE NEWS EUROPE E-MAGAZINE

BMW woos U.S. buyers with 2 series

The 2-series coupe has a different front end than the 1 series. Its roofline flows smoothly into the car's rear.
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BMW is aiming the 2-series coupe at drivers looking for performance and driving dynamics in a compact, rear-wheel-drive package. The brand sees the United States as the largest-single market for the car, which replaces the 1-series coupe.

With the M235i, the automaker offers buyers a performance version modified by its M tuning division. The M235i has a 326-hp 3.0-liter inline six-cylinder gasoline engine. There is also a 59,500 euro M235i Racing variant for motor sport drivers.

Fast facts
Why change the name?
BMW is giving its sportier models an even-number designation and the 2- series coupe joins the 4 series and 6 series in the brand's lineup of coupes.
How does the 2-series coupe differ from the 1-series coupe?
It's longer and wider, and its height has been reduced to give it a more dynamic look. The increased size gives the car more room for the front and rear passengers as well as an extra 20 liters of trunk capacity.
What's good about the car?
Excellent handling and drivability; fuel-efficient diesel engines and a powerful inline six-cylinder engine.
Target buyers?
BMW expects 75 percent of buyers to be male, with an average age of 46.

Thomas Ebner, the 2-series’ product manager, said BMW expects a third of car’s buyers to be from North America. The 2-series coupe remains rwd in contrast to the upcoming, high-roof 2-series Active Tourer and the next-generation 1-series compact hatchback, both underpinned by BMW’s new fwd architecture.

The basics
Launch date: March (Europe, U.S.)
Base price: 29,950 euros (Germany)
Platform: LK
Where built: Leipzig, Germany
Lowest CO2 emissions: 111g/km (220d, 184 hp)

BMW likely will unveil a 2-series convertible at the Paris auto show in October.

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You can reach Michael Specht at autonews@crain.com.

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