Porsche adds second SUV
Porsche hopes its Macan compact SUV will be able to repeat the success of its Cayenne, which accounted for 84,000 of the sports car maker's 162,000 global sales last year. To do this, however, the Macan will have to battle strong competition such as the BMW X3 and Audi Q5 in a tough segment.
The vehicle is based on Audi's MLB architecture and shares several systems and components with the Audi Q5. Managing to appear both compact and muscular, the Macan looks more like a 911 SUV than a scaled-down Cayenne.
Mainly because Porsche wants to increase its appeal to younger buyers.
How many Macans does Porsche aim to sell?
First-year Macan production from a new assembly line at Porsche's plant in Leipzig, Germany, is expected to be about 50,000 units, although this could be increased to 70,000.
The Macan will be the first Porsche without a manual transmission, not even as an option. The SUV is only offered with the automaker's so-called PDK seven-speed dual-clutch transmission.
Will the Macan be more affordable than the Cayenne?
Not really. In Germany the Macan starts at 57,930 euros, about 3 percent below the least expensive Cayenne.
How important is Porsche to VW?
Porsche accounted for less than 2 percent of VW Group's unit sales last year but it had an 18 percent operating profit margin and delivered 22 percent of the group's 11.7 billion euro operating profit.
"We are positioning the Macan at the very top of the compact SUV segment and we envisage it being a major success story in America, as well as Europe and China," Porsche sales and marketing boss Bernhard Maier said.
Base price: 57,930 euros (Germany)
Platform: Audi MLB
Lowest CO2 emissions: 159g/km (258 hp 3.0-liter V-6 diesel)
Main rivals: BMW X3, Audi Q5
Porsche builds the Macan on a new assembly line in its factory in Leipzig, eastern Germany, where initial annual production is forecasted to be about 50,000.