Toyota named most valuable car brand

Toyota has been the No. 1 car brand in 7 of the 9 years the BrandZ Top 100 study has been conducted.

May 21, 2014 05:00 AM

Toyota defended its title as the world’s most valuable car brand in 2014. BMW was No. 2 while Ford made the biggest improvement, leaping past Volkswagen and Nissan into the top five, according to a study.

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