Fiat scales back Lancia as brand is banished to Italy

In the 1950s and 1960s, luxurious Lancia coupes such as the Flaminia, pictured, went head-to-head with Jaguar and Maserati.

May 24, 2014 05:00 AM

MILAN (Bloomberg) -- Lancia, the Italian car brand that once glided up the streets of Saint-Tropez alongside Brigitte Bardot, has seen its last days on the French Riviera.

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