BMW, JLR, Daimler turn plant efficiency into profit

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BMW, Tata Motors' Jaguar Land Rover and Daimler ranked one, two and three in European plant capacity usage last year, according to data from research firm Inovev. All three automakers turned that efficiency into profitability.

BMW's factories in Europe ran at nearly 100 percent capacity last year, the data shows. The automaker's global production network actually is producing at 120 percent capacity because of overtime, weekend work and extra shifts, a BMW executive told Automotive News Europe on condition of anonymity because the company doesn't discuss the topic publicly.

BMW reported a pre-tax profit of 7.9 billion euros and a net profit of 5.3 billion euros for 2013, both were records. BMW’s automotive EBIT margin was 9.4 percent.

Strong global demand for the Jaguar XJ and XF as well as the Range Rover and Range Rover Sport has Jaguar Land Rover’s European plants working around the clock. The Tata unit’s pre-tax profit was 842 million pounds (about 1 billion euros) for the third-quarter alone. (At press time JLR had not reported its 2013-14 fiscal year results.)

Daimler’s factories are busy because of the success of its compacts, which are made in Hungary, Germany and at contract manufacturer Valmet’s factory in Finland. Daimler’s 2013 EBIT was 4 billion euros despite heavy investments in its compacts.

This story is from the current issue of the Automotive News Europe monthly e-magazine, which is also available to read on our iPhone and iPad apps.You can download the new issue as well as past issues by clicking here.

You can reach Douglas A. Bolduc at

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