Automotive News Europe August 2014 Issue  CLICK HERE to read this month's issue

    Issue highlights:
  • Can Porsche maintain record sales without sacrificing exclusivity?
  • Why Volvo believes it can grab lead in self-driving cars
  • Ford borrows from Apple to refresh European dealerships

Check out the ANE e-magazine for August

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The latest issue of the Automotive News Europe monthly e-magazine is ready for you to view. This month’s edition looks at the potential risks and rewards facing Porsche as it strives to achieve global sales of 200,000 vehicles a year without sacrificing its exclusivity and its award-winning quality.

The balance between volumes, pricing and margins is crucial at every automaker. Our cover story examines whether Porsche can continue to keep all three in perfect harmony.

Volvo plans to position itself at the forefront of autonomous driving because it believes the technology will be crucial to helping it produce the safest cars on the road. Volvo r&d chief Peter Mertens explains the strategy in an interview.

Automakers in Europe are speeding up the introduction of alternative powertrains as they push to cut CO2 emissions by nearly one-third by 2021. We look at the challenges car manufactures must overcome to reach that target. We also examine the ways that ultraluxury brands such as Ferrari, McLaren, Bentley and Porsche are making their supercars greener.

Europe’s first-half sales results provided further evidence the region’s six-year slump will end in 2014. Led by Jeep, Lexus and Dacia, 14 brands grew more than the market. See which automakers were the big first-half winners.

South Korean automakers are gaining ground globally on mass-market rivals such as Volkswagen and Toyota, but they are losing ground at home to fast-growing rivals. Find out why German premium automakers – especially BMW – are doing so well in the once-closed market.

Borrowing from Apple’s successful retail strategy, Ford will rebrand a quarter of its European dealerships as so-called Ford Stores. Located mainly in northern Europe, Ford hopes the retail revamp will promote strong sales for its new Vignale premium trim line

Our Latest Launches section features reviews of: the second generation of Toyota’s minicar for Europe, the Aygo; Nissan’s only seven-seat SUV, the X-Trail; and Citroen’s game-changing compact hatchback, the C4 Cactus.

Our Guide to Powertrains shows where and what 19 automakers and suppliers produce to help drive the auto industry in Europe. See the full map in the August edition as well as our Guide to Industry Executives in Europe.

Enjoy the issue!

Luca Ciferri, Editor

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