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Tata plans image lift for ultracheap Nano

Ratan Tata on the Nano: "It gained the stigma of 'I don't want to be seen in the cheapest car. My neighbors will think I have no money.'"
LC
By:
Lindsay Chappell
February 24, 2015 05:00 AM

GREENVILLE, South Carolina -- Tata Motors, producer of the car conceived as the world’s cheapest, is rethinking the “cheap” part of it.

Featured Stories

Manufacturing
Parts tariffs are now in effect. Here’s how they work
Manufacturing

Auto parts became subject to a 25% tariff May 3. Automotive News breaks down how the new duty works.

JI
By:
John Irwin
Parts tariffs are now in effect. Here’s how they work
Volkswagen
VW halts U.S. sales of ID Buzz for 2 safety recalls; rear seat too wide with just 2 seatbelts
Volkswagen
JW
By:
Jack Walsworth
VW halts U.S. sales of ID Buzz for 2 safety recalls; rear seat too wide with just 2 seatbelts
Best Practices
Maryland auto group digitizes internal forms to save time, printing costs
Best Practices
CM
By:
C.J. Moore
Maryland auto group digitizes internal forms to save time, printing costs
Sales
Car buyers trying to beat tariff price hikes did a ‘bank run’ on dealers’ lots in April
Sales
LP
By:
Larry P. Vellequette
Car buyers trying to beat tariff price hikes did a ‘bank run’ on dealers’ lots in April

Latest News

In the shadow of China’s military, Taiwan’s globally critical suppliers keep working
American Axle says Dowlais takeover on track despite industry volatility
Parts tariffs are now in effect. Here’s how they work
VW halts U.S. sales of ID Buzz for 2 safety recalls; rear seat too wide with just 2 seatbelts
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