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How a Frenchman is bringing back Datsun

Vincent Cobee: Datsun is tailoring vehicles to local consumers. "People only want to pay for what they want," he says, "not what somebody in another country wants."
LC
By:
Lindsay Chappell
March 29, 2015 05:00 AM

GENEVA -- Vincent Cobee's mission to reintroduce Datsun around the world is a mixture of irony, politics, auto industry counterintuition and a fair amount of raiding the corporate closet for new products.

Featured Stories

Manufacturing
Parts tariffs are now in effect. Here’s how they work
Manufacturing

Auto parts became subject to a 25% tariff May 3. Automotive News breaks down how the new duty works.

JI
By:
John Irwin
Parts tariffs are now in effect. Here’s how they work
Volkswagen
VW halts U.S. sales of ID Buzz for 2 safety recalls; rear seat too wide with just 2 seatbelts
Volkswagen
JW
By:
Jack Walsworth
VW halts U.S. sales of ID Buzz for 2 safety recalls; rear seat too wide with just 2 seatbelts
Best Practices
Maryland auto group digitizes internal forms to save time, printing costs
Best Practices
CM
By:
C.J. Moore
Maryland auto group digitizes internal forms to save time, printing costs
Sales
Car buyers trying to beat tariff price hikes did a ‘bank run’ on dealers’ lots in April
Sales
LP
By:
Larry P. Vellequette
Car buyers trying to beat tariff price hikes did a ‘bank run’ on dealers’ lots in April

Latest News

In the shadow of China’s military, Taiwan’s globally critical suppliers keep working
American Axle says Dowlais takeover on track despite industry volatility
Parts tariffs are now in effect. Here’s how they work
VW halts U.S. sales of ID Buzz for 2 safety recalls; rear seat too wide with just 2 seatbelts
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