Citroen CEO Linda Jackson has pushed to reinvent the French brand since becoming CEO two years ago. She has emphasized Citroen's comfort, youthfulness and vibrancy to differentiate it from PSA Group sister brands Peugeot and DS and from its volume rivals. She said those differences will be very evident when Citroen debuts its forthcoming SUV, which is a key model in Jackson's push to increase Citroen's global volume to 1.6 million by 2021 from 1.2 million last year. She explained why in an interview with Automotive News Europe Correspondent Bruce Gain.
December 08, 2016 05:00 AM
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