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DS CEO Bonnefont sends dealers to 'boot camp'

The DS 7 Crossback is a key part of the PSA Group subsidiary's plan to end its steep sales decline.
PS
By:
Peter Sigal
July 11, 2017 05:00 AM

PARIS -- DS Automobiles CEO Yves Bonnefont knows that it's impossible to create a premium division overnight. He knows, however, that the PSA Group subsidiary needed to shake up its European dealer network to end a prolonged sales slump and capitalize on a long-awaited product offensive.

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