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Nissan Europe exec outlines how Formula E entry will lift Leaf

Gareth Dunsmore: "With Formula E, it's all about zero emissions and electric, but the real key for us is that fan engagement."
February 11, 2018 05:00 AM

Starting late this year, Nissan will join the Formula E all-electric racing series. The automaker's European boss for electric vehicles, Gareth Dunsmore, sees the move as a great opportunity to put the recently launched second-generation Leaf in front of a new group of potential customers. He explained why to Automotive News Europe Managing Editor Douglas A. Bolduc.

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